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Crisp Wireless Selected to Deliver Mobile Content for Tribune Interactive News and Information Sites.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Crisp Wireless, a provider of mobile content management and delivery solutions, today announced that it has been selected to provide the content management, delivery, and application development platform for the mobile news and information sites of Tribune Interactive (TI), a subsidiary of Tribune Company The Tribune Company (NYSE: TRB) is a large American multimedia corporation based in Chicago, Illinois. It is the nation's second-largest newspaper publisher, responsible for the Chicago Tribune, Los Angeles Times, Newsday, Hartford Courant  (NYSE NYSE

See: New York Stock Exchange
:TRB TRB Transportation Research Board
TRB Technical Review Board
TRB Teacher Registration Board
TRB Test Review Board
TRB Total Relationship Balance
TRB Tap-Rack-Bang (shooting procedure)
TRB Theodore Roosevelt Building
).

Tribune Interactive operates leading news and information sites in 25 major markets, including 10 of the top 12 in the country. In addition to the mobile versions of TI's major news websites - including latimes.com, chicagotribune.com, and newsday.com - Crisp will enable delivery of the mobile versions of hoyinternet.com, the Spanish-language website, Metromix, a guide to entertainment in Chicago, and other TI brands.

Crisp's mLogic(TM) Media platform enables a clean, user-friendly mobile experience, enabling the wireless sites to be viewed on hundreds of types of cell phones by millions of users. Users of sites powered by mLogic(TM) can view images, share articles via email, rate content, participate in polls and search both current news and archived content.

"Tribune Interactive is committed to serving consumers with high-quality news, information and entertainment where, when and how they want it, which increasingly includes access through mobile devices," said Dan Hess Dan Hess may refer to:
  • Dan Hess (composer), a composer of video games music
  • Dan Hess (author), a web comic author, notable for Angel Moxie and Realms of Ishikaze
, Tribune Interactive vice president/strategic marketing. "Crisp's reliable technology helps us deliver a rich mobile experience for our consumers, and value to advertisers that want to reach them."

As online and mobile advertising continues to grow in the U.S., newspaper groups are seeking new avenues for their readers and advertisers. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Borrell Associates, local advertisers spent an estimated $4.1 billion in local media during 2005.

"Consumers are taking an active role in managing a mix of media options that best satisfies their personal interests, lifestyles and preferred mode of interaction. Tribune Interactive's commitment to provide mobile content expands the options for consumers, allowing them to interact with newspaper content while 'on the go' via their mobile devices in addition to the print and Web editions," said Boris Fridman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Crisp Wireless.

Crisp Wireless enables the development of revenue-generating mobile portals and downloadable applications for advertising, media, sports, and entertainment clients, including industry-first experiences for music, film, and television clients. The Crisp Wireless mLogic Media product provides seamless content management and delivery capabilities through a visually powerful, intuitive interface. The server component of mLogic Media provides subscription and billing functionality, content management, automated image and video formatting as well as advanced user management.

About Crisp Wireless

Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 the emerging mobile marketplace. The mLogic mobile content and commerce solutions and Crisp Wireless' development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact info@crispwireless.com or visit www.crispwireless.com.

About Tribune Interactive

Tribune Interactive, a subsidiary of Tribune Company, manages the interactive operations of major daily newspapers such as the Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
, Chicago Tribune Chicago Tribune

Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper
, Newsday and their associated websites. National network sites owned with partners include CareerBuilder.com, Cars.com, Apartments.com, ShopLocal.com and Topix.net. With more than 50 websites overall, Tribune Interactive ranks among the nation's leading news and information networks. The sites attract more than 14 million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  per month.

NOTE TO EDITORS: If you would like a color photograph of Boris Fridman, CEO of Crisp Wireless, or screenshots of Crisp Wireless applications, please contact Chris Pfaff at 201-218-0262 or c.pfaff@att.net
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 7, 2006
Words:605
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