Crisp Wireless Powers Mobile Portal for MindShare Interaction's 'I Can't Believe It's Not Butter(R)' Fabio Campaign for Unilever.Crisp's mLogic[TM] Platform Enables MindShare Interaction To Bring I Can't Believe It's Not Butter This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. ! [R] Brand's aKitchen of Love' and Fabio to Mobile Screens NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Crisp Wireless, a provider of mobile content creation and delivery solutions, today announced that it has delivered a rich media mobile brand experience to MindShare Interaction for Unilever's I Can't Believe It's Not Butter! [R] brand. The content-rich WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. site features noted actor and pitchman Fabio, in the I Can't Believe It's Not Butter [R] aKitchen of Love,' which was originally developed for online audiences. Working with MindShare Interaction, Crisp built and manages the WAP site - available at http://wap.icbinb.mlogic3g.com - that also delivers Fabiograms, recipes, wallpapers, downloadable video and exclusive Fabio voicetones to user's phones. Users are driven to the site by clickable clickable adj (COMPUT) → cliqueable clickable adj → cliccabile banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. running on Third Screen Media's TSM TSM Tivoli Storage Manager TSM Transportation System Management TSM Taiwan Semiconductor Manufacturing (stock symbol) TSM Taiwan Semiconductor Manufacturing Co. Ltd. Network. "Unilever is making history on mobile in the same way that they made advertising history on broadband and interactive television. We needed a solid solution for this campaign, and Crisp Wireless has delivered a WAP site that satisfies the ad delivery and the creative side of the brand," said Margaret Clerkin, senior partner and managing director, MindShare Interaction. "This is a site that will receive tremendous traffic, and we have clearly found the right formula for delivering ads to consumers on mobile devices." Crisp Wireless has previously collaborated with MindShare and Third Screen Media on past campaigns for major clients, and has helped deliver some of the most creative and memorable mobile destinations for major brands using its mLogic platform. "Unilever and MindShare have again broken new ground," said Boris Fridman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Crisp Wireless. "The I Can't Believe It's Not Butter! [R] campaign sets a new milestone for mobile advertising content that will appeal both to consumers and content providers. This has a viral appeal, and is perfectly suited to the mobile audience. And Fabio looks as good on the third screen as on television." Crisp Wireless enables the development of revenue-generating mobile portals and downloadable applications for advertising, media, sports, and entertainment clients, including industry-first experiences for music, film, and television clients. The Crisp Wireless mLogic Media product provides seamless content management and delivery capabilities through a visually powerful, intuitive interface. The server component of mLogic Media provides subscription and billing functionality, content management, automated image and video formatting as well as advanced user management. About Crisp Wireless Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the emerging mobile marketplace. The mLogic mobile content and commerce solutions and Crisp Wireless' development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact info@crispwireless.com or visit www.crispwireless.com. EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : If you would like a color photograph of Boris Fridman, CEO of Crisp Wireless; Margaret Clerkin, senior partner and managing director of MindShare Interaction, or screenshots of Crisp Wireless applications, please contact Chris Pfaff Christopher Pfaff is better known as "Drama," on the hit MTV reality series Rob & Big. Pfaff, 20, is cousin to professional skateboarder Rob Dyrdek and brother to Scott Pfaff, a pro skateboarder as well. at 201-218-0262 or chris.pfaff@crispwireless.com |
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