Crisp Wireless Extends Local Content Strategy with Gannett, Bringing Local Newspapers, TV Stations onto Mobile Devices.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Crisp Wireless, a mobile technology solutions and services company, announced today that it has extended its partnership with Gannett Co., Inc by powering mobile websites for more than 30 of Gannett's local newspaper and television properties. This agreement reinforces Crisp's leadership in helping major media brands make local content and services available to mobile consumers. Crisp Wireless has worked with Gannett, a leading international news and information company, since 2005 when both companies launched the USA TODAY USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. mobile website -- one of the nation's most recognized and trafficked mobile brands. "In the ever-changing landscape of traditional and online newspapers, mobile offers a new channel for Gannett to connect with consumers and generate revenue via advertising," said Boris Fridman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Crisp Wireless. "Local content continues to be one of the top categories of mobile consumption and we are happy to help Gannett deliver their content to people while they are on-the-go." Crisp Wireless built a scalable product to efficiently deploy more than 30 local newspaper and broadcast television mobile sites, including Detroit Free Press The Detroit Free Press is the largest daily newspaper in Detroit, Michigan, USA. It is sometimes informally referred to as the "Freep". Some still refer to it locally as "The Friendly" -- a slogan from an ad campaign in the '70s. , Indianapolis Star, KUSA-TV Denver and WXIA-TV Atlanta. The mobile sites are ad-supported and feature a variety of targeting capabilities including support for local, regional and national campaigns. Gannett's mobile websites offer local news, weather, sports and entertainment content along with a search tool to seek out specific articles and information. Features include photo galleries, the ability to send articles to friends, as well as detailed weather content with Today's Outlook, Doppler Radar A system for measuring speed that is based on the Doppler effect. It is used in police radar systems as well as for measuring the velocity of hurricanes and tornadoes. See Doppler effect. and Weekend Forecasts. As part of these strategic partnerships, Crisp Wireless also helps market the mobile websites, including search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden and traffic enhancement by sending links to the mobile web via text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. . "It's important for us to have a turn-key solution to quickly and easily extend various Gannett properties onto mobile phones," said Matthew C. Jones, director, mobile strategy and operations for Gannett Digital. "After Crisp Wireless successfully delivered a compelling mobile user experience for USA TODAY, we chose to expand our relationship and focus on some of our key newspaper and television brands." In recent months, Crisp Wireless has announced local content partnerships with a number of newspaper brands and local content aggregators An organization that combines information such as news, sports scores, weather forecasts and reference materials from various sources and makes it available to its customers. See customer aggregator. including Internet Broadcasting Internet Broadcasting (formerly Internet Broadcasting Systems), or IBS, is a provider of television station web sites. IBS hosts over 70 local stations' sites, and co-produced NBCOlympics. Systems, Tribune Interactive and Washington Post. About Crisp Wireless Crisp Wireless offers technology solutions and services for consumer facing companies that want to extend their brand onto mobile devices. Crisp Wireless' core product, the mLogic[TM] platform enables companies to efficiently deploy mobile web sites that offer rich media features including audio and video, commerce solutions to sell ringtones, wallpapers and subscriptions, text messaging, and integrated data feeds for content management. Leveraging mLogic's extensive device database, sites are optimized based on unique handsets and carrier capabilities offering consumers the ultimate browsing experience. Crisp Wireless customers are major media companies and publishers including USA Today, Tribune Interactive, NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. , Bravo Cable Network, Hearst, Hachette Filipacchi and Paramount Pictures. For more information, please contact info@crispwireless.com or visit www.crispwireless.com. |
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