Crisp Wireless Enables Companies to Generate Revenue via Mobile Advertising.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Crisp Wireless, a mobile technology solutions and services company, offers various technical integrations and packaged tools to help mobile websites generate revenue via mobile advertising. Crisp Wireless powers mobile websites for major media brands, print and web publishers including USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , Hachette Filipacchi, Internet Broadcasting Internet Broadcasting (formerly Internet Broadcasting Systems), or IBS, is a provider of television station web sites. IBS hosts over 70 local stations' sites, and co-produced NBCOlympics. Systems and Bravo, all who either currently sell or plan to sell advertising on their mobile web sites. Crisp has also developed mobile websites for advertisers, including American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Burger King and Unilever's 'I Can't Believe it's Not Butter!' brand. To further support mobile publishers' advertising efforts, Crisp Wireless has released the beta version A pre-shipping release of hardware or software that has gone through alpha test. A beta version of software is supposed to be very close to the final product, but, in practice, it is more a way of getting users to test the software in the first place under real conditions. of its mLogic MicroSite Builder[TM] tool, which enables publishers to create, preview and publish mobile microsites for advertisers. The Weather Channel Interactive is the first customer to use the MicroSite Builder, which helps generate incremental revenue via mobile advertising. "We're helping brands develop a compelling mobile presence and also drive traffic to their promotional sites through advertising on our mobile web site," said Louis Gump, vice president, mobile The Weather Channel Interactive. "The MicroSite Builder tool improves our ability to consult with advertisers and then quickly create a mobile web destination for them." "In order to drive advertising revenue, mobile websites need to be able to sell robust microsites for brands," said Boris Fridman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Crisp Wireless. "Based on requests from The Weather Channel and other leading publishers, we built this tool to help companies easily create small-scale mobile sites for their advertisers without requiring any professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. or development resources." While mLogic MicroSite Builder[TM] is currently in beta release See beta version. , Crisp Wireless expects to release the full version in late second quarter. The Mobile Marketing Association (MMA (Microcomputer Managers Association, Inc.) A membership organization with chapters throughout the U.S. that was devoted to educating personnel responsible for personal computers. It disbanded in 1996. Mma - A fast Mathematica-like system, in Allegro CL by R. Fateman, 1991. ) and the Interactive Advertising Bureau (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ), are two of the most active organizations in helping to drive wide adoption of mobile advertising. Crisp Wireless is actively involved with both organizations, participating in committee groups dedicated to establishing standards, guidelines and metrics around Mobile Web Advertising. Many industry experts predict exponential growth Extremely fast growth. On a chart, the line curves up rather than being straight. Contrast with linear. in mobile advertising dollars over the next five years, including IDC, which estimates that mobile advertising will expand from $160 million in the US in 2006 to $4.2 billion in 2011. In addition to offering its own solutions, Crisp Wireless is working to secure seamless integrations with many third-party technology platforms, offering publishers choice and flexibility. Crisp's customers can select either mobile-centric technology platforms, such as Third Screen Media, or they can leverage their existing relationships with internet ad servers such as 24/7 Real Media's Open Adstream and Doubleclick DART. About Crisp Wireless Crisp Wireless offers technology solutions and services for consumer facing companies that want to extend their brand onto mobile devices. Crisp Wireless' core product, the mLogic[TM] platform enables companies to efficiently deploy mobile web sites that offer rich media features including audio and video, commerce solutions to sell ringtones, wallpapers and subscriptions, text messaging, and integrated data feeds for content management. Leveraging mLogic's extensive device database, sites are optimized based on unique handsets and carrier capabilities offering consumers the ultimate browsing experience. Crisp Wireless customers are major media companies and publishers including USA Today, Tribune Interactive, NBC Universal, Bravo Cable Network, Hachette Filipacchi and Paramount Pictures. For more information, please contact info@crispwireless.com or visit www.crispwireless.com. |
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