Crisp Wireless Delivers Mobile Platform for Hachette Filipacchi; Enables Broad Content Distribution on All Mobile Devices.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Crisp's mLogic(TM) Platform Enables Premiere; Elle Girl, and Elle Magazine To Reach Mobile Subscribers With Enhanced Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. Strategy Crisp Wireless, a provider of mobile content management and delivery solutions, today announced that it has delivered a mobile platform for Hachette Filipacchi Media, U.S., the New York-headquartered subsidiary of Hachette Filipacchi Medias, the world's largest magazine publisher. Crisp's mLogic(TM) platform will be used to deliver next-generation mobile portals for Premiere magazine, the leading monthly movie magazine; ELLE, the world's largest fashion magazine, and ELLEgirl.com, the popular Web site for young girls. The new portals, available as WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. sites at http://mobilewap.premiere.com; http://mobilewap.ELLE.com and http://mobilewap.ELLEgirl.com are representative of Hachette Filipacchi's initiatives to bring its brands and content to the mobile user. Crisp's mLogic(TM) platform will enable an expanded series of news and features to be delivered to mobile subscribers, including feature articles; reviews; celebrity photo galleries; downloads of ringtones, screensavers, and other content from various films, fashion and music sources. "The mobile consumer is the target audience for the brands that Hachette is leveraging for its recent major move into the mobile content space. With Crisp Wireless, we have a pioneer in mobile platform delivery. Crisp's technology and experience facilitates our ability to continually innovate our mobile strategies in terms of both the user experience and business models," said Olivier Griot griot African tribal storyteller. The griot's role was to preserve the genealogies and oral traditions of the tribe. Griots were usually among the oldest men. In places where written language is the prerogative of the few, the place of the griot as cultural guardian is still , Director of Mobile Services for Hachette Filipacchi Media. "The world-class brands that we have brought to magazine readers will now infuse in·fuse v. 1. To steep or soak without boiling in order to extract soluble elements or active principles. 2. To introduce a solution into the body through a vein for therapeutic purposes. new levels of cross-platform interest in the mobile space." "Hachette is one of the most prestigious brands in the print publishing industry, and their leadership in mobile content delivery follows the same strengths they have practiced for decades: knowing their consumer. We are very pleased to partner with a leader in consumer enthusiast media and help deliver some leading properties to the mobile space," said Boris Fridman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Crisp Wireless. "The brand loyalty of the readers of Premiere, ELLE, and ELLEgirl will not only extend strongly to the mobile editions of these great properties, but will also help develop a new kind of mobile community. Together with Hachette, we look forward to driving the next wave of cross-platform media delivery for the publishing industry." Crisp Wireless enables the development of revenue-generating mobile portals and downloadable applications for advertising, media, sports, and entertainment clients, including industry-first experiences for music, film, and television clients. The Crisp Wireless mLogic Media product provides seamless content management and delivery capabilities through a visually powerful, intuitive interface. The server component of mLogic Media provides subscription and billing functionality, content management, automated image and video formatting as well as advanced user management. About Crisp Wireless Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the emerging mobile marketplace. The mLogic mobile content and commerce solutions and Crisp Wireless' development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact info@crispwireless.com or visit www.crispwireless.com. About Hachette Filipacchi Media U.S., Inc. (HFM HFM Hauptfeuerwehrmann (Austria, serve-struggled of fire-brigade) HFM Hemifacial Microsomia HFM Health Facilities Management (journal) HFM Human Factors and Medicine HFM Hemophilia Foundation of Michigan U.S.) Hachette Filipacchi Media U.S., Inc. (HFM U.S.) is the New York-headquartered subsidiary of Hachette Filipacchi Medias, the world's largest magazine publisher. HFM U.S. reaches nearly 50 million readers in the U.S. through its brands including American Photo, Boating, Car and Driver, Cycle World, ELLE, ELLE Decor, ELLEgirl, Flying, Home, Metropolitan Home, Popular Photography & Imaging, Premiere, Road & Track, Road & Track Road Gear, Road & Track Speed, Shock, Sound & Vision, Woman's Day Woman's Day is an American magazine aimed at a female readership, covering such subjects as food, nutrition, fitness, beauty and fashion. It was first published in 1931 as a free A&P in-store menu/recipe planner, calculated to make customers buy more by giving them meal and Woman's Day Special Interest Publications. In addition to the magazines, HFM U.S. includes Hachette Filipacchi Custom Publishing, integrated marketing, database, market research and Hachette Enterprises. Hachette Enterprises is a division that combines all of the company's brand and content-leveraging activities into one strategic unit. This group manages the company's licensed merchandise initiatives in the U.S., Canada, and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. ; content syndication and reprint business; the sales of branded products; the development of foreign editions; and the re-purposing of HFM U.S. content from varied domestic and international archives. Hachette Filipacchi Media U.S., Inc. is a subsidiary of Hachette Filipacchi Medias S.A., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Lagardere SCA (Single Connector Attachment) An 80-pin plug and socket used to connect peripherals. With a SCSI drive, it rolls three cables (power, data channel and ID configuration) into one connector for fast installation and removal. . EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : If you would like a color photograph of Boris Fridman, CEO of Crisp Wireless; Olivier Griot, director of mobile services for Hachette Filipacchi; or screenshots of Crisp Wireless applications, please contact Chris Pfaff at 201-218-0262 or c.pfaff@att.net |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion