Crisp Wireless Delivers Bravo Cable Network Mobile WAP Site and Mobile Storefront; Content Enhances Leading Cable Network's Mobile Presence; Crisp's mLogic(TM) Platform Enables Cross-Carrier WAP Site for BravoTV.com.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Wireless Web Store for Bravo Increases Traffic to BravoTV.com Crisp Wireless, a provider of mobile content management and delivery solutions, today announced that it has provided the content management, delivery, and application development platform for Bravo's mobile presence, including the delivery of the 'Bravo to Go' WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. site and a Web-based mobile content store at www.bravotv.com. Bravo viewers can purchase voice tones, ringtones, wallpapers from either the web or their mobile handsets, and see content from Bravo's critically acclaimed shows, including Emmy Award-nominated "Project Runway Project Runway is an American reality television series on the Bravo network that focuses on fashion design. Its contestants compete with each other to create the best clothes and are usually restricted in their time, materials, and theme. ," Emmy Award-winning "Queer Eye Queer Eye (originally Queer Eye for the Straight Guy)[1] is an hour-long American Emmy award-winning television gay series that premiered on the Bravo cable television network on July 15, 2003, and promptly became both a surprise hit and one of the most " and "Workout." Additional Bravo properties will be included on the mobile sites as they launch on the network. Mobile phone users can text BRAVO to 27286 ('BRAVO') to get Bravo To Go. The mobile Bravo sites are located at http://wap.bravotv.com and http://web.bravo.mlogic3g.com. Crisp's mLogic(TM) platform has enabled Bravo to offer a wide range of content to mobile phone users, including a WAP site for the highly successful third season of the popular "Project Runway" series. The innovative, content-rich "Project Runway" WAP site includes exclusive behind-the-scenes photos, Q & A's with the contestants, as well as details about the designers, host/supermodel Heidi Klum Heidi Klum (IPA /klʊm/) (born June 1, 1973[1]) is a German supermodel, actress, TV presenter, fashion designer, television producer and singer from Bergisch Gladbach, North Rhine-Westphalia, Germany. and design mentor Tim Gunn Timothy M. Gunn (born July 29, 1953) is an American fashion maven and television personality. Chair of Fashion Design at Parsons The New School for Design from August 2000 to March 2007, he is best known as on-air mentor to designers on the Bravo reality television program . The site also features challenges presented to the contestants, bios, interactive polls and a mobile content store. Bravo complemented the WAP and Web content store with an ongoing "Project Runway" messaging campaign. The 'Adopt-a-Designer' program allows viewers to "adopt" their favorite designer, and receive weekly text messages that reveal their innermost thoughts as the series' action unfolds. "We have experienced a strong response from our tech savvy and passionate viewers to the mobile initiatives," said Lisa Hsia, Senior Vice President, New Media, for Bravo. "Our collaboration with Crisp Wireless has given us a strong glimpse into the future of cross-platform content delivery, and we look forward to expanding our mobile offerings." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Telephia, more than 34.6 million mobile subscribers accessed the Internet via their wireless devices in June 2006. "We have learned a great deal about how our viewers interact with BravoTV.com and personalize their mobile phones with Bravo content during this period, and we are making mobile a greater priority for engaging with our audience," said Salil Dalvi, vice president of digital media, wireless, NBCU. "We were able to deliver robust, easy-to-update mobile sites quickly with Crisp, and the user experience is superb. As we expand our direct-to-consumer mobile approach, we feel that we have the ideal platform with which to deliver all types of mobile content to the Bravo audience." "Mobile is the new black, in the technology world, and Bravo brings panache to today's mobile experience. The cable network has clearly examined the direct connection with their customers and is providing a compelling experience," said Boris Fridman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Crisp Wireless. "We were particularly grateful that our mLogic platform could showcase the 'Project Runway' experience, which is one of the most successful franchises in the television industry today." Crisp Wireless enables the development of revenue-generating mobile portals and downloadable applications for advertising, media, sports, and entertainment clients, including industry-first experiences for music, film, and television clients. The Crisp Wireless mLogic Media product provides seamless content management and delivery capabilities through a visually powerful, intuitive interface. The server component of mLogic Media provides subscription and billing functionality, content management, automated image and video formatting as well as advanced user management. About Crisp Wireless Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the emerging mobile marketplace. The mLogic mobile content and commerce solutions and Crisp Wireless' development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact info@crispwireless.com or visit www.crispwireless.com. About Bravo Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Top Chef Top Chef is an American reality competition show that airs on the cable television network Bravo, in which chefs compete against each other in weekly challenges. They are judged by a panel of professional chefs and other notables from the food and wine industry with one or ," "Blow Out", "Kathy Griffin Kathy Griffin (born November 4 1960) is an Emmy Award-winning American stand-up comedienne, producer, and actress. She has also been a voice actress and a red carpet commentator. Griffin is a self-proclaimed "D-list celebrity. : My Life on the D-List", "Inside the Actors Studio Inside the Actors Studio is the Emmy-nominated, longest-running original series on the Bravo cable television channel, hosted by James Lipton. It is produced and directed by Jeff Wurtz. ," "Celebrity Poker Showdown Celebrity Poker Showdown was a celebrity game show on the cable network Bravo. It was a limited-run series of five celebrities playing poker. The series ran eight tournaments in five seasons. ," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye" and the Emmy-nominated hit competition series, "Project Runway." Bravo is a program service of NBC Universal Cable NBC Universal Cable is a division of NBC Universal that oversees the following cable television networks.
in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com EDITOR'S NOTE: If you would like a color photograph of Boris Fridman, CEO of Crisp Wireless; Lisa Hsia, senior vice president, new media, for Bravo; Salil Dalvi, vice president of digital media, wireless, NBCU; screenshots of Bravo Mobile applications, or screenshots of Crisp Wireless applications, please contact Chris Pfaff at 201-218-0262 or c.pfaff@att.net |
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