Crisis Management in the Food and Drinks Industry--A Practical Approach, 2nd Edition.

CRISIS MANAGEMENT IN THE FOOD AND DRINKS INDUSTRY--A Practical Approach, 2nd Edition Written by Colin Doeg Published 2005 263 Pages Hardback Price 52.50 [pounds sterling]

The second edition of this book expands its scope to take a global look at crisis management in relation to the food and drinks industry including current problems such as food terrorism and bio-terrorism and the expansion of the internet. This book also examines the activities of extremist organizations as well as product tampering and extortion.

Chapter Titles:

1 The Anatomy of a Crisis. 2 Protecting Your Brands and Reputation. 3 Preparing for the Unthinkable. 4 The Internet--a Two-edged Sword. 5 Tactics to Avoid Being Caught Off-guard. 6 Product tampering--a Constant Threat. 7 Issues Tracking and Management. 8 Meeting the Media. 9 Do I Need Help? 10 Sources of Technical Help. 11 The Powers of Enforcement Authorities. 12 Managing a Crisis. 13 Diet and Health. 14 Problems facing the Food Industry. 15 Dealing with Extremist Organizations and Terrorist Threats. 16 Bio-terrorism--a Clear and Present Danger. 17 Significant Crises. 18 Interesting Case Histories. 19 Events that will Shape the Future.