Crisis Communications.

Crisis Communications

Al Czarnecki, APR

Al Czarnecki Communications

3420 Eglinton Ave., Suite 803, Toronto M1J 2H9

9780595406135, $24.95

Accredited public relations professional Al Czarnecki presents Crisis Communications: A Primer for Teams, a business guide to organizing and maintaining a team responsible for responding to crises, and keeping one's team functional in the wake of disaster. "During a crisis, consider a brief news update for your staff at the start of their shift. This can be more or less frequent (every few hours or every few days), according to the situation and your news. You can update your people with the latest information, thank them for their dedication and hard work, answer their questions. This keeps them in the loop, helps them feel they're in on things." From assigning resources and roles, to maintaining guiding principles, handling news conferences, planning emergency provisions and much more, Crisis Communications is a "must-have" for business management personnel as an all-around preparatory guide to anticipate the worst.