Crimson Consulting Group and Ziff Davis Release Study on State of Channel Partner Business Practices.LOS ALTOS Los Altos (lôs ăl`tōs, lŏs), residential city (1990 pop. 26,303), Santa Clara co., W Calif.; inc. 1952. There is diversified light manufacturing. , Calif. -- Crimson Consulting Group, a marketing strategy and implementation consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a , has released the results of their recent Solution Provider Business Practice survey of 273 solution providers. The purpose of the study, conducted in partnership with Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, Enterprise, publisher of Channel Insider and eWEEK, was to gain insight into how IT solution providers run their businesses - who they are, what they want from their suppliers and how they plan to transform themselves. The initial study findings were presented at the September 19, 2007 Ziff Davis Channel Summit in Chicago. Study Reveals Key IT Solution Provider Trends Crimson identified and analyzed a number of key trends in the IT solution provider community including the growth in managed services and the importance of vendor support. The online survey was conducted from a random sample of 273 subscribers to Ziff Davis Enterprise properties - specifically, solution providers, i.e. people who had indicated involvement with the IT channel. Some of the key survey findings included: * The term "VAR" is fading - 75% of survey respondents preferred the term Solution Provider or SP * Over two-thirds of Solution Providers indicated increasing business from new customers is a top priority * Over half of Solution Providers are focusing on increasing the percentage of IT services revenue * Two-thirds of all Solution Providers generate more than 50% of their revenues from their top 3 customers * Two-thirds of SPs target the business decision-maker first, as opposed to IT * Most SPs are more concerned with growing their business than with improving business fundamentals business fundamentals The general background within which an economy operates including earnings, sales, wage rates, taxes, and inflation. Improving business fundamentals are generally viewed as bullish for stocks, although stock prices at any given point such as cost or margin control According to study co-sponsors and Crimson Partners Allan Adler and Dylan Charles, "Key factors that are driving solution provider behavior include the growth in services versus resale revenue, the degree of specialization and new premium pricing strategies. The term "VAR" is now officially passe pas·sé adj. 1. No longer current or in fashion; out-of-date. 2. Past the prime; faded or aged. [French, past participle of passer, to pass, from Old French; see ." To obtain a full copy of the survey results, please go to http://www.crimson-consulting.com/crimson_zd_study.html. About Crimson Consulting Group Founded in 1991, Crimson Consulting Group (http://www.crimson-consulting.com) provides strategic marketing consulting services to some of the most successful companies in the world. Clients include Adobe, BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. , Cisco, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Intel, Microsoft, Oracle, SAP, Seagate, Sun, Symantec and Verizon. Crimson is an expert in the marketing of technology solutions. Crimson's Interactive Services business unit, augmented by the 2007 acquisition of the professional services division of Specific Impulse Inc., (www.si9.com) has a ten-year history of success on major web initiatives. Crimson Consulting Group has offices in Silicon Valley, San Francisco and Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. . |
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