Crimson Consulting Group Principal to Lead February 21, 2007 Silicon Valley American Marketing Association (SVAMA) Workshop.Karen O'Brien to Speak on "How to Go 2.0: Business Fundamentals business fundamentals The general background within which an economy operates including earnings, sales, wage rates, taxes, and inflation. Improving business fundamentals are generally viewed as bullish for stocks, although stock prices at any given point to Take Your Site from 1.0 to 2.0" LOS ALTOS Los Altos (lôs ăl`tōs, lŏs), residential city (1990 pop. 26,303), Santa Clara co., W Calif.; inc. 1952. There is diversified light manufacturing. , Calif. -- Crimson Consulting Group, a marketing consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a that provides marketing strategy and execution consulting services to high technology companies, has announced that Principal Karen O'Brien will be speaking at the February 21, 2007 SVAMA SVAMA Silicon Valley American Marketing Association (California) meeting in San Jose, Calif. A seasoned Web strategist, O'Brien will cover the strategic business fundamentals of how to take a Website from 1.0 to 2.0. She'll discuss: * how to assess audience needs * the competitive landscape * content strategy for rich media * the significance of blogs, RSS feeds and social media In addition, O'Brien will address several key management issues: how to create a moderation program, generate revenue, and the most important metrics to track. The audience will leave with an understanding of best practices around planning Web 2.0 initiatives and how to create a social media program that works. Several case studies will also be presented. Workshop Details: Wednesday - February 21, 2007 5:30 p.m. Check-In/Networking 6:00 - 8:30 Presentation and Q&A Location: University of Phoenix 3590 N. First Street San Jose, CA To register for the workshop, go to: http://www.svama.net/events/20070221ws.html A Principal at Crimson Consulting Group, Inc., O'Brien has over 15 years of experience delivering effective and high-value Web programs. Her clients include Verizon, Disney, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , Cisco, Kodak, HP, Microsoft, Nortel, Seagate, Sun, Symantec, Verio and Yamaha. For more information or to register for the workshop, go to: http://www.svama.net/events/20070221ws.html About Crimson Consulting Group Founded in 1991, Crimson Consulting Group (http://www.crimson-consulting.com) provides marketing strategy and execution services for high technology companies. Clients include Adobe, BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. , Cisco, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Intel, Microsoft, Oracle, SAP, Seagate and Symantec. |
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