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Crimson Consulting Group Partner Karen O'Brien to be Interviewed on wsRadio's Online Marketing with RSS Ray January 30, 2008.


O'Brien to Discuss Current Best Practices for Social Media Marketing

LOS ALTOS Los Altos (lôs ăl`tōs, lŏs), residential city (1990 pop. 26,303), Santa Clara co., W Calif.; inc. 1952. There is diversified light manufacturing. , Calif. -- Crimson Consulting Group:

What: Online Marketing with RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary.  Ray "Bringing you World Class Experts for Online Marketing Success" http://www.rssray.com/upcoming-shows.php features a live internet radio interview with Crimson Consulting Group Partner Karen O'Brien on "Best Practices for Social Media Marketing"

Who: Karen O'Brien - Crimson Partner in the firm's Interactive Services business unit and winner of the 2007 SVAMA SVAMA Silicon Valley American Marketing Association (California)  Marketing Thought Leader of the Year Award, (http://www.crimson-consulting.com/karenpr.html) and Online Marketing with RSS Ray host RSS Ray

Topic: O'Brien will discuss with RSS Ray current issues and best practices in social media marketing. Topics to be covered include:

* How marketers can use online conversations more effectively

* Tips for how companies can best deal with negative reviews or comments

* How leading firms are establishing full-fledged social media initiatives

* Measuring the success of social marketing programs

* Emerging social marketing trends

When: Wednesday, January 30, 2008 10:00 - 11:00 a.m. PST PST Paroxysmal supraventricular tachycardia, see there  

Where: Online at http://www.rssray.com/upcoming-shows.php

To listen live online, go to http://www.wsradio.com/how-to-listen.cfm

Other: A podcast will be available after the live broadcast.

For additional perspectives from O'Brien on social media marketing, access an archived January 16, 2008 Online Market World radio interview with Karen on "Keys to an Effective Social Media Strategy" at http://www.wsradio.com/internet-talk-radio.cfm/shows/Online-Market- World-Radio.html (Due to its length, this URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About Crimson Consulting Group

Crimson Consulting Group (http://www.crimson-consulting.com/index_pr.html) provides marketing strategy and implementation consulting services to some of the most successful companies in the world. Clients include Adobe, BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. , Cisco, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Intel, Microsoft, Oracle, SAP, Seagate, Symantec and Verizon. Crimson is an expert in the marketing of technology solutions.

Read Crimson's blog at (http://www.achievemarketleadership.com)
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Publication:Business Wire
Date:Jan 28, 2008
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