Cricket and Mobile Accord Pave the Way for a New Era of Philanthropic Giving with Text2Care Program.-Cricket is First Wireless Service Provider in the U.S. to Allow Customers to Donate to Major Organizations Through SMS- SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- Cricket Communications Cricket Communications, Inc. is a subsidiary of Leap Wireless International, Inc. It offers wireless service without credit checks or long-term commitments. Customers can purchase plans giving them access to unlimited local calls; unlimited U.S. , Inc., a leading provider of unlimited wireless services, is taking a leadership role in the move to incorporate mobile technology into the world of philanthropy. The first of its kind in the US, Cricket's Text2Care program will allow customers to make donations to participating charities by simply sending a text message. The convenience of donating by text message allows supporters to act at the moment a charity has top-of-mind awareness and only takes a few seconds to complete the transaction. Cricket hopes to foster a culture of spontaneous giving by allowing donors to show support quickly and easily at the moment they are moved to act. Donations are charged to the donor's mobile account so there is no need to communicate credit card information, talk to a representative or send a check. Additionally, this program gives Cricket customers the option of signing up to receive ongoing information via text message about the charitable organization This article is about charitable organizations. For other uses of the word charity, see Charity. A charitable organization (also known as a charity) is an organization with charitable purposes only. , volunteer opportunities, event invitations and future fundraising activities. "We are excited to offer our customers the opportunity to become more directly involved in their communities," said Larry Atwell, director of product development for Cricket Communications. "We think text donations will play a key role in the future of charitable giving; it is quick, simple, and spontaneous. We think our customers will respond to the ease of use, and hopefully Cricket's Text2Care program will make a difference in the communities we serve." The company will partner with Mobile Accord, Inc. the premier mobile application service provider of mobile fundraising and constituent contact solutions to the nonprofit sector. Mobile Accord offers a secure and easy-to-use web-based extranet allowing its nonprofit clients to easily create, manage, and track mobile campaigns in-house. "We have been working for nearly two years now to educate our top-tier nonprofit clients about the power of mobile messaging and to help them integrate text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. into their traditional outreach efforts," said James Eberhard, Chairman of Mobile Accord. "We are proud to partner with a forward-thinking, socially-conscious company like Cricket. Together with Cricket, our nonprofit clients will introduce the concept of charitable giving to a new generation and usher in Verb 1. usher in - be a precursor of; "The fall of the Berlin Wall ushered in the post-Cold War period" inaugurate, introduce commence, lead off, start, begin - set in motion, cause to start; "The U.S. a new culture of philanthropy in America." Charities wishing to participate in Cricket's Text2Care program may contact Tony Aiello Tony Aiello (born March 6, 1963) is a television reporter for WCBS-TV in New York City. He joined the station in October, 2002 after spending more than four years at WNBC New York. , senior vice president of business development for Mobile Accord at 866-720-3350, extension 18, or via email at bizdev@mobileaccord.com. About Cricket([R]) Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. 2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devises and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com. About Mobile Accord Mobile Accord is an innovative Mobile Application Service Provider/Cause-Marketing Agency dedicated to helping major non-profit organizations and cause-marketers understand and benefit from the power of mobile technology. Mobile Accord helps clients use SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. text messaging and mobile content to expand programs such as donor/constituent outreach, volunteer recruitment, pledge drives and many other community assistance efforts. The company has a large base of premiere nonprofit clients including United Way of America United Way of America: see community chest. , PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, and the American Society for the Prevention of Cruelty to Animals American Society for the Prevention of Cruelty to Animals (A.S.P.C.A.), chartered in 1866 in New York by Henry Bergh to shelter homeless animals, to assist farmers in caring for their livestock, and to cooperate with law enforcement agencies in the prosecution of (ASPCA ASPCA abbr. American Society for the Prevention of Cruelty to Animals ASPCA n abbr (= American Society for the Prevention of Cruelty to Animals) → SPA f ). For more information call 303-531-5505 or visit www.mobileaccord.com. |
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