Creo Targets New Products to Streamline Printers' Operations.

Business Editors/High-Tech Writers

VANCOUVER, British Columbia--(BUSINESS WIRE)--Feb. 23, 2004

Creo Inc. (NASDAQ:CREO)(TSX:CRE) will launch a series of new prepress solutions at Drupa 2004, the print industry's largest trade show, May 6-19, 2004. The new products are designed to help printers streamline operations, decrease costs and grow sales. The innovations, which reinforce Creo's leadership as a supplier to all segments of the graphic arts industry, will be unveiled at the quadrennial trade show in Dusseldorf, Germany.

"Our new products will continue to add to our customers' ability to differentiate their businesses and increase profitability," said Amos Michelson, Creo chief executive officer. "At Drupa, Creo's show theme is Business Acceleration. Our new prepress solutions will allow packaging, newspaper, publication and commercial printers to serve their own customers better and grow their business, as well as increase productivity, and reduce operating costs. These are solutions that offer our customers real and fast payback, even in challenging times."

Executing the Digital Media Strategy

Creo is the world's leading supplier of computer-to-plate (CTP) equipment; its existing customers represent the largest single market for digital media, including printing plates, proofing ink and paper. The company is actively expanding its ability to offer customers complete Creo solutions, including consumables.

-- With new open connectivity software, the innovative Veris(TM)

proofer will now be available to printers who have third-party

PostScript(R) and PDF prepress workflows.

-- Creo will produce, sell and support two new negative thermal

plates from its U.S.-based manufacturing facility acquired

last week. The new Creo plates are Fortis(TM) PN for the

newspaper market and Mirus(TM) PN for the commercial and

packaging market. Combined with the Creo Positive Thermal

Plate, Creo has complete solutions for printers in all

markets. The Fortis and Mirus plates are available in North

America, Europe, the Middle East and Africa and will be

available in other regions later this year.

Expanding Markets

The new Creo solutions have been designed to solve the unique challenges of each printing segment and with special focus on the high growth markets- commercial, packaging, digital and newspaper printers.

-- Creo is introducing the fastest fully automated, very large

format CTP imaging device on the market, the Magnus(TM). This

brand new design builds on the success of the market-leading

Creo Trendsetter(R) VLF.

-- The new Prinergy(R) Evo workflow system delivers power and

performance to commercial printers with a low cost of

ownership. Built on the foundation of the market-leading

Prinergy(R) workflow, Prinergy Evo features proven PDF

processing power and ease of use.

-- Commercial offset printers can now easily add digital printing

to their production. A new hybrid prepress workflow integrates

the Prinergy workflow management system for offset printing

with Xerox(R) DocuColor(R) digital color presses. This

development is a result of the joint development agreement

announced by Xerox Corporation (NYSE: XRX) and Creo in January

2004.

-- With the new Exactus(TM) thermal gravure system, Creo provides

cost savings, superior imaging quality, improved process

control, and enhanced throughput for gravure printers in

packaging, commercial, and publication markets. This unique

gravure prepress system combines Creo SQUAREspot(R) thermal

laser imaging heads and the electrolytic copper removal

process developed by Acigraf. Gravure printing is renowned for

its ability to produce high-quality presswork with broad tonal

range and color stability on a wide variety of substrates for

extremely long run lengths.

-- Synapse(R) NewsManager is a new PDF workflow management tool

that will help newspaper printers improve productivity, grow

sales and reduce material costs. Based on open file standards,

this modular system integrates easily into a newspaper

printer's existing system and is scalable to meet the needs of

contract printers to metropolitan, national and international

newspapers with multiple print sites.

Building Customer Success

Printers are discovering that using innovative solutions from Creo can add to their bottom line by helping them to collaborate better with their customers; to deliver unequalled print quality; and to automate and optimize their operations.

-- Creo is introducing two new software packages that allow

printers to increase pressroom efficiency by dramatically

reducing the use of special inks. Spotless(TM) 4 and

Spotless(TM) X software allow printers to offer new capability

to their clients and free designers from the constraints of

using only a few spot colors in a particular job.

-- Creo is introducing a new version of Synapse(R) UpFront(R)

production planning software featuring deeper integration with

Preps(R) imposition software. Using the software results

dramatically decreases labor costs because manufacturing plans

require less preparation time and accuracy is greatly

improved.

-- Four new partners have joined Networked Graphic Production(TM)

(NGP(TM)) to participate in the development of solutions that

use the JDF file specification to automate production

processes and connect with the other NGP Partners' solutions.

They are Ryobi Ltd., Objective Advantage, Inc., Press-sense

Ltd and NovaVision Software Denmark A/S. All 36 members of

Networked Graphic Production will be represented at Drupa in

the NGP Pavilion in Hall 4, Stand B22.

Creo will demonstrate all of these business accelerating prepress solutions at Drupa 2004 in Hall 4, Stand 10, from May 6-19.

About Creo

Creo Inc. is a global company with key strengths in imaging and software technology. The leading provider of prepress systems, Creo helps over 25,000 customers worldwide adopt digital production methods which reduce costs, increase print quality and allow them to serve their customers more efficiently. Based on a solid foundation of intellectual property, Creo has an unmatched range of technology solutions that address the needs of commercial, publication, on demand, packaging, and newspaper printers, and creative professionals. Creo product lines include software and hardware for computer-to-plate imaging, systems for digital photography, scanning, and proofing, as well as printing plates and proofing media. Creo also supplies on-press imaging technology, components for digital presses, color servers and high-speed digital printers.

Based in Vancouver, Canada, Creo employs more than 4,000 people and reported fiscal 2003 revenue of US$578 million. Creo trades on NASDAQ (CREO) and the TSX (CRE). www.creo.com.

(C) 2004 Creo Inc. The Creo product names mentioned in this document are trademarks or service marks of Creo Inc. and may be registered in certain jurisdictions. Other company and brand, product and service names are for identification purposes only and may be trademarks or registered trademarks of their respective holders. Data subject to change without notice.

This news release contains forward-looking statements within the meaning of the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties are described under the caption "Certain Factors That May Affect Future Results Information Regarding Forward-looking Statements" and elsewhere in our Annual Report for the fiscal year ended September 30, 2003, as filed with the U.S. Securities and Exchange Commission and which are incorporated herein by reference. We do not assume any obligation to update the forward-looking information contained in this news release.