Creditcards.com LLC Acquires creditcard.com URL; Ownership of Both Generic Domain Names Establishes Category Leadership.

Business Editors/High-Tech Writers

BOSTON--(BUSINESS WIRE)--Nov. 3, 2003

Creditcards.com, one of only a few dotcom companies to be cash flow positive from day one, reached an agreement today to acquire, www.creditcard.com, the singular domain name version of its brand. The company, funded by investors including Jeff Taylor, founder of Monster.com, was started by a team of Internet veterans, whose previous successes include the building and sale of beer.com and diamond.com.

The focus of the website is to provide consumers and businesses free and unbiased access to a wide array of credit cards and credit related products, online and offline. "These days credit cards have become a necessity for everyone, in order to rent a car, get a hotel room or to survive an emergency. People need a credit card, and we're dedicated to helping them find the one that's best for their situation," said Mike Zapolin, Co-Founder and Chairman.

"With the acquisition of the singular URL creditcard.com, we significantly increase our vast amount of qualified leads coming from natural, type in traffic and natural search engine traffic, and, by the inherent nature of owning and being both generic URL's, have positioned ourselves to consumers and businesses as the most credible place and brand to go to for credit cards online," continued Zapolin.

"It is very obvious that a single, brand name mega issuer will be capable of focusing the site on one specific brand and owning significant online market share. We expect to identify the issuer in the near term that can leverage the power of these URL's and the qualified traffic that accompanies them. Owning both creditcards.com and creditcard.com strengthens our position. We have really made this work with no advertising or marketing. Whichever issuer puts their marketing and advertising clout behind these URL's will benefit from the power of the domains and the automatic recall, retention and credibility. We are already getting serious inquires," said Andrew Miller, Co-Founder and President.

Creditcards.com has been steadily generating leads since it began operations and is growing rapidly. The impossible to forget domain name creditcards.com has helped the company to launch quickly, with sales and profitability increasing since launch. "Credit seekers love the unbiased nature of our site, and as a result they feel comfortable and enjoy researching cards from the creditcards.com site. We are just beginning to enter into some high profile marketing and sales partnerships, as well as implement our own proprietary search engine placement technology. We have not even begun to drive sales. This is only the tip of the iceberg," said Peter Hubshman, Co-Founder and CEO.

Based in Boston, Creditcards.com/creditcard.com, the official credit cards site of the Internet, is dedicated to assisting consumers and businesses find credit and the best credit cards on the Internet while offering them the highest level of security and comfort.

For more information on Creditcards.com/creditcard.com feel free to contact us at 617.236.0806 or email at [e-mail].