Credit Suisse Selects Thinking Machines as Integral Part of Its Customer Loyalty Solution.BURLINGTON, Mass.--(BUSINESS WIRE)--March 10, 1998-- Thinking Machines' Darwin Software Will Provide Valuable Information to Increase Customer Retention Thinking Machines Corporation, a leading provider of customer relationship management solutions serving the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and other industries, today announced its Darwin data mining solution has been selected by Zurich-based Credit Suisse The Credit Suisse Group (SWX:CSGN, NYSE: CS) is a financial services company, headquartered in Zürich, Switzerland. It is the second-largest Swiss bank, behind UBS AG. for its Loyalty-Based Management Project. Credit Suisse, a leading global financial services company, initiated its multimillion-dollar Loyalty-based Management Project with the goal of significantly improving customer retention, reducing attrition Attrition The reduction in staff and employees in a company through normal means, such as retirement and resignation. This is natural in any business and industry. Notes: , and producing well-targeted marketing messages. Using information stored in an Oracle data warehouse, Darwin will be used to mine the bank's data and deliver predictive models of customer behavior. Credit Suisse expects that this new system will improve customer retention by at least 10% to 20%. Thinking Machines' Darwin software enables businesses with large amounts of data to more precisely understand and predict customer behavior and allows businesses to deploy the results into existing systems and procedures. Darwin's powerful predictive technology allows companies to design customer-focused business strategies and increase the effectiveness of marketing programs. "Our search for a complete data mining solution was two-pronged -- we wanted a solution that could easily scale up to analyze vast amounts of data, and give us the ability to deploy predictive models to call centers, teller TELLER. An officer in a bank or other institution. He is said to take that name from tallier, or one who kept a tally, because it is his duty to keep the accounts between the bank or other institution and its customers, or to make their accounts tally. platforms, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. ...wherever our people need to act on anticipated customer needs," said Andreas Maier, Application Development, Credit Suisse. "With Darwin, we found exactly what we were looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ." "Credit Suisse is a leader in the financial services industry and we are proud to be selected as the data mining partner for its customer loyalty applications," said Robert Doretti, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Thinking Machines. "Darwin's powerful data mining solution provides accurate business intelligence that will help Credit Suisse realize a significant return on investment." Thinking Machines Corporation provides complete prediction-based loyalty management solutions for organizations with large databases in the financial services, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , and database marketing industries. Thinking Machines' solutions help companies increase profitability through highly accurate understanding and prediction of their customers' behavior. With offices worldwide, Thinking Machines is headquartered in Burlington, Mass., USA. Thinking Machines' World Wide Web address is http://www.think.com. CONTACT: Marenghi & Associates Erin O'Sullivan-Keefe, 781/239-0057 ekeefe@marenghi.com |
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