Credit Suisse Group Appoints Euro RSCG Worldwide; Euro RSCG Wnek Gosper Wins US$ 20MM Credit Suisse Group Global Branding Brief.Business Editors NEW YORK--(BUSINESS WIRE)--April 9, 2001 Euro RSCG Euro RSCG is an advertising agency network with global operations headquartered in New York. It is the main advertising agency network of the French communications group Havas, and is ranked 5th largest network according to Advertising Age Magazine, with over 233 offices in 75 Wnek Gosper in London has won the US$ 20MM Credit Suisse The Credit Suisse Group (SWX:CSGN, NYSE: CS) is a financial services company, headquartered in Zürich, Switzerland. It is the second-largest Swiss bank, behind UBS AG. Group global branding brief after a head to head pitch against US Agency Kirshenbaum Bond & Partners. The two agencies were short listed after a primary pitch, which included another two Swiss agencies. Credit Suisse Group is one of the world's top Global Financial Services companies composed of 4 business units including Credit Suisse First Boston Credit Suisse First Boston was originally the trading name of the Financière Crédit Suisse-First Boston, a London-based 50-50 investment banking joint venture formed in 1978 between the First Boston Corporation and Credit Suisse. , Credit Suisse Private Banking, Credit Suisse Asset Management and Credit Suisse Financial Services. The US$ 20MM global campaign will consist of television, press and online advertising. The objective of the campaign is to raise awareness of the Group, explain what the Group stands for and communicate its values. All work developed by Euro RSCG Wnek Gosper in London will roll out globally. The Credit Suisse Group last advertised in 1997 with a small press campaign. "Credit Suisse Group is one of the truly great worldwide financial services brands - it's an honor for us to be appointed to help them communicate their global strengths" said Chris Pinnington, Managing Director of Euro RSCG Wnek Gosper. Euro RSCG Wnek Gosper is the London office of Euro RSCG Worldwide and is among the top 15 advertising agencies in the United Kingdom in terms of billings. In London, EURO RSCG Wnek Gosper has 200 staff and handles clients such as Peugeot, Intel, Cadbury, Haagen Dazs, Evian, Citroen, Alberto Culver and Abbey National. Euro RSCG Worldwide, the world's fifth-largest advertising agency network, is comprised of 202 agencies located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The network's client roster includes Intel Corporation, WorldCom, LVMH LVMH Moët Hennessy-Louis Vuitton (upscale retailer) , Danone Group, Yahoo! and Air France. Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Euro RSCG Worldwide is the largest unit of Havas Advertising, the world's fourth-largest communications group (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : HADV - Euronext Paris SA: HAV HAV hepatitis A virus. HAV abbr. hepatitis A virus HAV Hepatitis A virus, see there .PA). |
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