Credit Suisse Asset Management Launches High Impact Advertising Campaign.

Business Editors

NEW YORK--(BUSINESS WIRE)--April 9, 2002

Credit Suisse Asset Management LLC ("CSAM Americas") today announced the launch of a new advertising campaign designed to broaden and raise the firm's profile among U.S. institutional investors and financial intermediaries.

The campaign follows the recent re-branding of the firm's U.S. mutual fund products as offerings now sold primarily through third-party financial intermediaries and institutions.

According to Shiv Mehta, head of product management and marketing for CSAM Americas, the campaign will run in targeted publications ranging from Barron's and Pensions & Investments to On Wall Street and Registered Representative, among others.

The campaign underscores the firm's high knowledge investment approach and its offerings in institutional asset management, mutual funds and managed accounts. Developed in partnership with Kirshenbaum, Bond and Partners, the ads, which are simple but dynamic in look and design, wrap the firm's distinctive blue and red corporate colors around a simple and sometimes humorous or understated text message. One ad, for example, reads: 'The best research is rarely found in an e-mail attachment.' In another, the global asset manager opines: 'In our experience, the most unappreciated companies sometimes appreciate the most.'

"Our intent, of course," said Mehta, "is to showcase our product range as well as the depth and breadth of our global expertise in good times and bad times. Equally important, we want to remind financial intermediaries of our commitment to the advisor market.

"Another ad," concluded Mehta, "makes that point particularly well. 'We don't sweat over the small stuff. We obsess over it.'"

Notes to editors:

Credit Suisse Asset Management is the institutional and mutual fund asset management arm of Credit Suisse First Boston, part of the Credit Suisse Group, one of the world's largest financial organisations with approximately USD 851 billion in assets under management. Credit Suisse First Boston (CSFB) is a leading global investment bank serving institutional, corporate, government and individual clients. CSFB's businesses include securities underwriting, sales and trading, investment banking, private equity, financial advisory services, investment research, venture capital, correspondent brokerage services and asset management. CSFB operates in over 89 locations across more than 37 countries on 6 continents. For more information on Credit Suisse First Boston, please visit our Web site at http://www.csfb.com.

As of December 31, 2001, Credit Suisse Asset Management employed 2,395 people worldwide and had global assets under management of approximately USD 303.7 billion. Please note that this is not an offer for advisory services by Credit Suisse Asset Management. For more information on Credit Suisse Asset Management, please visit our Web site at http://www.csam.com.