Credit Store Common Will Trade Via Pink Sheets.

Business Editors

SIOUX FALLS, S.D.--(BUSINESS WIRE)--March 8, 2000

The Credit Store, Inc. acknowledged today that it has not been able to meet the deadline set by the National Association of Securities Dealers (NASD) to become a publicly reporting company. Under the NASD's new Rule 6530, the NASD is requiring all companies that wish to remain publicly traded via the OTC Bulletin Board to become publicly reporting companies under the terms of the Securities Exchange Act of 1934. The Credit Store had until close of business today to meet the Rule 6530 requirement.

Based on conversations the Company has had with several of its market makers, The Credit Store said that it anticipates that the Company's Common Stock should begin trading tomorrow via the National Quotation Bureau's "Pink Sheets". It is the Company's understanding that at least six market makers have applied to make a market. In conjunction with the change to the "Pink Sheets", The Credit Store has resumed use of the symbol "PLCR". Quotes in PLCR stock can be obtained and transactions can continue to be made through any registered broker/dealer, the Company said.

The Credit Store has filed a Registration Statement on Form 10 with the Securities and Exchange Commission (SEC), which is conducting its review. Once the SEC completes its final review of the Form 10 and declares it effective, The Credit Store anticipates that its Common Stock will be able to resume trading via the OTC Bulletin Board as quickly as possible, pending permission from the OTCBB Compliance Unit for the Company's market makers.

"We have been working and continue to work very hard to comply with the NASD requirement and we believe we are very close to completing the review process with the SEC," said Chief Executive Officer Martin J. Burke, III. "A temporary move of our Common Stock from the Bulletin Board to the Pink Sheets has no effect on the operations or cash flow of the Company. We are working to help ensure that there continues to be a liquid market for our stock."

The Credit Store, Inc. is a technology based, financial services company that provides credit card products to consumers who may otherwise fail to qualify for a traditional unsecured bank credit card. The Company reaches these consumers by acquiring portfolios of non-performing consumer receivables and offering a new credit card to those consumers who agree to pay all or a portion of the outstanding amount due on their debt. The new card is issued with an initial balance and credit line equal to the agreed repayment amount. After appropriate seasoning, the Company seeks to sell or securitize the credit card receivables generated by this business strategy.

This press release contains certain forward-looking statements that involve risk and uncertainties, including statements regarding the trading of the Company's Common Stock on the National Quotation Bureau's "Pink Sheets" and the re-listing of the Company's Common Stock on the OTC Bulletin Board. Trading on the "Pink Sheets" is dependent upon the actions of market makers, which actions are beyond the Company's control. Re-listing on the OTC Bulletin Board is dependent upon market makers applying for such re-listing and upon the NASD approving such re-listing, which events are also beyond the Company's control. If the Company's market makers were to stop making a market, or were to not apply for re-listing, the liquidity in the market for the Company's Common Stock would be substantially affected.