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Credit Lyonnais Securities Chooses bigdough's Enterprise Software Solution; Wall Street embraces bigdough.com as the alternative to complex CRM systems.


Business Editors/Hi-Tech Writers

BETHESDA Bethesda, city, United States
Bethesda, uninc. city (1990 pop. 62,936), Montgomery co., W central Md., an affluent residential and commercial suburb of Washington, D.C. The area was settled in the late 17th cent.
, Md.--(BUSINESS WIRE)--Feb. 25, 2002

Credit Lyonnais Lyonnais (lyônā`), region and former province, E central France, now divided into the Rhône and Loire depts. It included Lyonnais proper (the region around Lyons, its capital), which Philip IV acquired c.  Securities, a highly regarded, international bank, is the latest Wall Street firm to sign up for bigdough's new Enterprise version of its institutional equities and holdings software platform. http://www.bigdough.com

"Bigdough gives us a powerful, cost-effective cost-effective,
n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate.
 tool to focus our contact with clients, and we are able to more efficiently manage communication between our global sales and research teams." says Rhonda Radliff, Global Marketing Director for Credit Lyonnais Securities. "Plus bigdough comes pre-populated with a significant amount of data on our contacts."

Bigdough's powerful Enterprise Solution is a cost effective and easy-to-implement alternative to complicated CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  systems. Users of Bigdough's Enterprise product can share activities, notes and intelligence about clients through bigdough's secure web interface. Enterprise bigdough users can easily check how their team members have interacted with clients and contacts.

This is particularly important for team leaders and account managers who are required to quickly produce critical management reports.

Among the specific benefits of the bigdough.com enterprise platform:
-- Immediate implementation - versus lengthy implementation for traditional
CRMs.

-- Enterprise software that is integrated with bigdough's legendary contact and
holdings data ensures greater user participation - versus an "empty shell"
provided by CRMs.

-- Reasonable Cost - versus traditional CRMs that can lead to spiraling fees
for training, third-party consultants, and hardware.

-- Contact management functionality designed specifically for institutional
equities - versus generic CRM functionality.

-- Web-based interface requires very little, if any, infrastructure resources
of the bigdough customer -- versus CRM systems that need significant in-house
hardware infrastructure.


"With Bigdough Enterprise, our clients have secure access to their global client base of data and continue to receive mission critical market information managed by our in-house In-house

In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm.
 research team," adds Jonathan Jonathan (jŏn`əthən) [short for Jehonathan, Heb.,=Yahweh has given].

1 In the Bible, Saul's son and David's friend, both killed at the battle of Mt. Gilboa. David showed kindness to his son Mephibosheth.
 Brickman, Director, Capital Market Sales at bigdough.com. "Clients can also import their own contacts to leverage the powerful new bigdough CRM functionality."

About Bigdough.com

Forty-Seven of the world's 50 largest brokerage firms rely on bigdough to prospect and manage institutional accounts worldwide. Bigdough provides the leading capital markets holdings and contact database seamlessly integrated with a contact and account management platform.

Bigdough provides detailed coverage on 35,685 portfolio managers; buy side analysts and traders Traders

Individuals who take positions in securities and their derivatives with the objective of making profits. Traders can make markets by trading the flow. When they do this, their objective is to earn the bid/ask spread.
 at more than 5,229 institutions worldwide; including the world's finest World's Finest may refer to:
  • A number of DC Comics- related media, typically involving the teaming up of iconic superheroes Superman and Batman.
  • World's Finest Comics
 equity hedge fund hedge fund, in finance, a highly speculative, largely unregulated investment device. Originating in the 1950s, the funds "hedge" by offsetting "short" positions (borrowing a security and then selling it at a higher price before repaying the lender) against "long"  coverage. In addition, bigdough.com has a sellside database of 12,136 investment research professionals representing over 836 institutions.

For more information and a free look, please go to www.bigdough.com or call 800/254-1005 or 301/760-2500 for international inquiries.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:4EUUK
Date:Feb 25, 2002
Words:421
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