Credit Card Users Key to Holiday Success, According to BIGresearch.Business Editors COLUMBUS, Ohio--(BUSINESS WIRE)--Dec. 13, 2002 Retailers looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a boost this holiday season may want to focus on those shoppers who will be using credit cards most as a means of payment. That's according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a report from BIGresearch who surveyed over 8,500 consumers between November 7 and 14. The study contrasts the differences between credit card users and those who will use non-credit card payment methods. The credit card users have higher incomes and will spend more this year than last, as 66.9% say they will spend more or the same as they did last year versus 61.2% of non-credit card users. In addition, 59.5% say they will take advantage of holiday sales to buy gifts for themselves but don't look for them the weekend after Thanksgiving Thanksgiving annual U.S. holiday celebrating harvest and yearly blessings; originated with Pilgrims (1621). [Am. Culture: EB, IX: 922] See : America Thanksgiving national holiday with luxurious dinner as chief ritual. [Am. Pop. , as 53.9% say they won't or usually don't shop at that time. This BIGresearch/NRF study seems to indicate that in addition to its traditional use for larger, longer-term purchases, consumers are discovering the added convenience of credit for short-term purchases as well," said Tom Dailey, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul for Discover Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , Inc. Other differences between credit card users and non-credit card shoppers are that credit card users favor name brand merchandise more. When it comes to stores shopped most often for women's clothing, Wal-Mart, JC Penney, Kohl's, Dillard's, Sears, and Target top the list of stores credit card users will shop most often. Another key attribute of credit card users is they are more loyal. Their customer lifetime value- the length of time they say they have shopped most often at a store is 8.97 years versus 7.86 for non-credit users. The purchase intentions of credit card users also separate them from their non-credit card brethren. Credit card users say they plan on buying the following: 12.2% plan on buying a computer, 12.2% furniture, 9.9% appliances, and a whopping 22.1% on vacation travel. For restaurateurs, over 75% of credit card users say they will spend the same or more dining out Dining Out is one of the many traditions held by the military today. The history dates back to when Roman soldiers would hold dinners in honor of an individual. Later, British naval officers held a "guest night" to relax with other military personal and honored guests. over the holiday period. "It appears credit card users are opting for freedom. The freedom to engage in the immediacy im·me·di·a·cy n. pl. im·me·di·a·cies 1. The condition or quality of being immediate. 2. Lack of an intervening or mediating agency; directness: the immediacy of live television coverage. of travel compared to what might be called home necessities i.e. computer, furniture and appliances. Could be a sign of the times A Sign of the Times was a 1966 single by Petula Clark. Written by Tony Hatch, the uptempo pop number juxtaposed Clark's driving vocals with a powerful brass section. She introduced the tune on the Ed Sullivan Show on February 27, 1966. ", said Joe Pilotta, VP for BIGresearch. The findings are part of a study conducted by BIGresearch for the National Retail Federation looking at consumers' holiday shopping intentions and actions and do not reflect Discover Card accounts or account usage. About BIGresearch: BIGresearch provides unique consumer insights, which are, gathered online utilizing very large sample sizes. BIGresearch's Consumer Intentions and Actions survey monitors the consumers' pulse, measuring the opinions of over 7,500 each month. Complimentary top line findings from the monthly Consumer Intentions and Actions (CIA CIA: see Central Intelligence Agency. (1) (Confidentiality Integrity Authentication) The three important concerns with regards to information security. Encryption is used to provide confidentiality (privacy, secrecy). ) study are available at: http://www.bigresearch.com |
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