Credit Card Direct Marketing Expert Joins Mintel Comperemedia as Senior Vice President.

CHICAGO -- Pam McHugh, president of Mintel Comperemedia, announces the hire of Andrew Davidson, voice of the credit card direct marketing industry, as senior vice president. In his new role, Andrew Davidson will help Mintel Comperemedia provide the best direct marketing competitive intelligence for businesses during this rough economic time.

Andrew Davidson brings 15+ years of financial services research experience to Mintel Comperemedia. He specializes in market analysis and business intelligence, consistently giving companies the insight needed for success. As a leader in the credit card industry and an experienced media spokesperson, Andrew Davidson is passionate about helping financial services companies understand and react to ever-changing trends.

"Credit card direct mail volume has been declining and as the industry grapples with new regulations, we see fascinating trends developing in the mailbox. I am delighted to join Mintel Comperemedia and use my direct marketing and consumer research knowledge to deliver actionable insights to our clients as we move into such a crucial phase for the industry," says Andrew Davidson.

As the economy impacts businesses across the nation, Mintel Comperemedia is committed to helping companies better understand their markets and competitors with insightful direct marketing analysis. Recent product enhancements include improved keyword searching, tracking of new credit card regulation fields, and Priority Track, which allows clients to see direct mail campaigns in real-time.

For more information on Mintel Comperemedia, contact [e-mail] or 312.932.0600.

To set up an interview with Andrew Davidson, contact Mintel's public relations department at [e-mail] or 312.628.7946.

About Mintel Comperemedia

Mintel Comperemedia provides competitive intelligence for businesses looking to advance and improve their direct marketing strategy. Tracking direct marketing (including mail, email and print advertising) targeted at consumers, small businesses and insurance agents, Mintel Comperemedia offers a unique perspective on everything from banking trends to insurance trends to credit card statistics. For more than 35 years, Mintel has provided insight into key worldwide trends, leading the industry for consumer, product and media intelligence.

Follow Mintel on Twitter: http://twitter.com/mintelnews