Credit Card Acquisition and Account Management: Deepening Online Relationships for Efficiency and Profitability.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c80522) has announced the addition of "Credit Card Acquisition and Account Management: Deepening Online Relationships for Efficiency and Profitability" to their offering. Credit card issuers are facing intense competitive forces in 2008: downward pressure on fee income and interchange revenue, coupled with fallout from the subprime meltdown and questions surrounding the overall creditworthiness Creditworthiness The condition in which the risk of default on a debt obligation by that entity is deemed low. Creditworthiness Eligibility of an individual or firm to borrow money. of their cardholder card·hold·er n. One who holds a card, especially a credit card. card  hold base. The Federal Reserve reported
on January 8, 2008 that credit card borrowing is at its highest level in
six months, reflecting that borrowers are relying more heavily on credit
card debt Credit card debt is an example of unsecured consumer debt, accessed through ISO 7810 plastic credit cards.Debt results when a client of a credit card company purchases an item or service through the card system. to finance purchases since the availability of equity loans has tightened. With growth increasing but delinquencies expected to rise, it is imperative that issuers extract as much efficiency and employ effective cost-saving measures for their card portfolios. This report analyzes Javelin consumer data--segmented by various demographics and behaviours--to provide insight that will enable issuers to drive profitability and expand cost saving measures through enhanced targeting of the online channel. Primary Questions -What percentage of consumers has a credit card and which population segments are particularly underserved? -How do credit cardholders apply for their cards? -How can Issuers leverage the online channel for cost savings? -Which consumer segments are prime targets for online channel migration? Companies Mentioned: American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. Capital One Chase Card Services The software support for PC Cards. PC Card applications talk to Card Services. See PC Card. Citigroup Discover US Bank For more information, visit http://www.researchandmarkets.com/reports/c80522 |
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