Credibility, straight talk earn Motorola exec an EXCEL Award: IABC committee says Stu Reed seems to live and breathe communication.IABC IABC International Association of Business Communicators IABC Indo-Americans for Better Community has named Stu Reed, executive vice president of Motorola's Integrated Supply Chain (ISC (1) (Internet Systems Consortium, Redwood City, CA www.isc.org) An organization founded by Paul Vixie, Carl Malamud and Rick Adams in 1994 and later sponsored by UUNET and other Internet companies. ) organization, the recipient of the 2007 Excellence in Communication Leadership (EXCEL) Award. The EXCEL Award, the highest award given by IABC to nonmembers, recognizes individuals who exhibit strong leadership in fostering excellence in organizational communication Organizational communication, broadly speaking, is: people working together to achieve individual or collective goals. [1] Discipline History The modern field traces its lineage through business information, business communication, and early mass communication . Reed joined Motorola in April 2005 with a mission to transform the company's supply chain into a competitive advantage. Prior to that, he spent more than 20 years at IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , capping his career there as vice president of worldwide manufacturing for IBM's integrated supply chain. In this role, he was responsible for all hardware and software manufacturing Software manufacturing is the process of producing software in ways similar to the manufacturing of tangible goods. In this way of conducting business, each copy of the software is priced and sold as though it was a tangible product. and engineering for the US$96.5 billion company. Reed served as a key thought leader and implementer among a team of senior executives who transformed IBM's supply chain operations over five years. At Motorola, Reed has been instrumental in coordinating a vast network of operations, customer fulfillment centers, logistics providers and manufacturing to provide products and services to the company's three main business units. He has been responsible for integrating communication among ISC's 36,000 employees and contractors, who represent more than one-third of Motorola's overall population. During 2005 and 2006, ISC set quarterly records for production and distribution, helping Motorola meet an expanding worldwide demand and grow revenue and production output. At the same time, the organization underwent a massive transformation that condensed con·dense v. con·densed, con·dens·ing, con·dens·es v.tr. 1. To reduce the volume or compass of. 2. To make more concise; abridge or shorten. 3. Physics a. four separate teams into one cohesive system. [ILLUSTRATION OMITTED] "In addition to process and systems," says Reed, "communications is a critical component to any successful results-driven business strategy. As we unified the company's disparate 20,000 supply chain employees across the globe into a single 'One Motorola' Integrated Supply Chain organization, it was imperative to constantly communicate in a simple and consistent manner to ensure clarity of both our vision and journey to become a best-in-class supply chain operation." "What really impressed the award committee was the all-around strength of Stu Reed as a credible communication leader and his commitment to straight talking," says Meryl David, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , chair of the 2007 EXCEL Award committee. "Reed seems to live and breathe communications, and personally gets behind his team's well-planned communications program Software that manages the transmission of data between computers, typically via modem and the serial port. Such programs were very popular for connecting to BBSs before the Internet took off. that covers all stakeholders and is thoroughly evaluated. His communications have a diverse, global reach that includes China and India, and we are looking forward to hearing at the International Conference about the challenges of communicating with people from very different cultures." Scheduled to accept the award on 25 June, at IABC's 2007 International Conference in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded , Louisiana, Reed will also be featured in the September-October issue of CW. www.iabc.com/awards /excel.htm iabc in the media IABC continues to raise awareness of the communication profession in the media through its ongoing PR efforts. In the first half of 2007, IABC research and programs have been mentioned in such publications as USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , Business Travel magazine, Industry Week and the Boston Globe. See all of IABC's latest clippings in the News Centre at www.iabc.com/news. communication commons: iabc's online community Share your thoughts on emerging trends and current issues facing the profession at Communication Commons, IABC's blog-based knowledge community. The Commons hosts discussions in five subject areas: advocacy, branding, employee communication, measurement and media. commons.iabc.com |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion