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Creativity to Drive Growth at Noesis - John Nosta Appointed Chief Creative Officer.


Business Editors/Health/Medical Writers

PARSIPPANY, N.J.--(BUSINESS WIRE)--May 28, 2003

Noesis Healthcare Interactions, a CommonHealth professional advertising and promotion unit, today announced the appointment of John J. Nosta as executive vice president, chief creative officer.

CommonHealth (www.commonhealth.com) is the world's leading healthcare-communications resource and a WPP Group (LSE LSE - Language Sensitive Editor : WPPL WPPL White Plains Public Library (New York)
WPPL Wireless Point to Point Link
WPPL Welding Performance Proficiency Log
.L; NASDAQ/ADR: WPPGY; www.wpp WPP Wire & Plastic Product PLC
WPP World Press Photo
WPP Web Presence Provider
WPP Wolf Pack Productions (anime fan subbing group)
WPP Witness Protection Program
WPP Wireless Packet Platform
WPP Work Package Planning
.com) company.

In his new position at Noesis, Mr. Nosta will oversee the execution of all aspects of creative development. In addition, he will play a vital role in developing growth strategies for the agency, and for current and future clients.

"Think smart. Think different. These are the hallmarks of John's approach to his role as the creative leader of one of the nation's fastest-growing agencies - ours," noted Bruce Epstein, president of Noesis Healthcare Interactions, with a smile. "His creative innovation, combined with Noesis' unique 'interaction-based' methodology, promises to chart new territory in healthcare communications. John comes to us with experience, enthusiasm and drive. His arrival puts all the pieces together to position Noesis as an even more powerful resource for our clients," Mr. Epstein added.

Nosta has a reputation for strategic-focused, bold thinking across numerous brand categories and has been a vocal advocate for pushing the bounds of creativity.

"Knowledge and information are only fully brought to life when they are empowered by imagination - filtered by a brain that's tuned to a creative frequency," said Mr. Nosta. "I look forward to supporting this philosophy in all areas of Noesis."

Immediately prior to joining Noesis, Mr. Nosta held the title of managing partner at MDC (1) (Mobile Daughter Card) See riser card.

(2) See Meta Data Coalition.
 Group, a healthcare communications agency located in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

Mr. Nosta has also held senior positions at several major agencies including KPR KPR Kawartha Pine Ridge (Canada)
KPR Kansas Public Radio
KPR Kennewick, Pasco, Richland (Tri-cities Washington)
KPR Kentucky Performance Report
KPR Ketopantoate Reductase
KPR Korean People's Republic
, and Lyons Lavey Nickel Swift in New York City where he served as executive vice president, associate creative director.

CommonHealth comprises Noesis Healthcare Interactions, Thomas Ferguson Associates, Adient, The Quantum Group, Carbon Healthcare Communications, The Xchange Group, Health Learning Systems, ProCom International, The Conectics Group, MBS/Vox, Enterprise IG Health, EinsonHealth, MD/Salud, Shire Health New York, CommonHealth Europe, CommonHealth Australia and CommonHealth Kyowa.

CommonHealth also has partnerships with the following companies: Ogilvy Healthcare Network, Media Marketing Solutions, Medical Broadcasting Company (MBC (Multimedia Benchmark Committee) A graphics benchmark that provides MPEG-2 and other tests. See GPC. ), Pedagogue Solutions and PDI PDI Protein Disulfide Isomerase
PDI Personal Docente e Investigador (Spanish: Personal Educational and Investigating)
PDI Pre Delivery Inspection
PDI Professional Development Institute
.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 28, 2003
Words:374
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