Creativity a matter of survival.
Your pages are boring.
The good news is that if you don't don't
1. Contraction of do not.
2. Nonstandard Contraction of does not.
A statement of what should not be done: a list of the dos and don'ts. change, you won't won't
Contraction of will not.
won't will not
won't will be bored producing or proofing the pages.
The bad news is there probably isn't a large job market for editors of boring products.
The premise that our pages are boring and that they need a jolt was a focus of the American Press Institute's recent seminar, "The Editorial Page: Developing a Voice for Community Leadership."
And those pages don't have to have ink that rubs off on your hands. They can be Web pages, where editorialists post their thoughts several times a day and get instant reader feedback or where readers have an unlimited word count for letters to the (Web) editor.
Or, those pages can contain innovative multimedia, such as what a Kansas newspaper did when it videotaped public meetings and edited them well, then asked its online readers to vote off council members as part of "Survivor: Topeka City Council."
(The website cyberjournalist.net/ news/001891.php has a clip of the project.)
But if you want to stick with a focus on the editorials down the left side, written in the same institutional drone daily, Michael S. Malone
Michael S. Malone is an American author, and was formerly an editor of Forbes and host of a talk show on PBS. History
Michael S. Malone grew up in Silicon Valley. , a former tech reporter for the San lose Mercury News, has a message for you.
"I've been involved with newspapers, in some form or another, for a quarter century," he wrote for ABCNews. com recently. "If I don't see a compelling reason to read them, why should anyone else?"
He said newspapers cannot afford to continue to focus on print.
"They cannot believe an institution as venerable as the newspaper can ever go away...." he said. "They are wrong. And their publications will die first. All of them."
Newspapers won't die overnight, but some editors believe it's important that your print and online versions complement each other. In Indianapolis, the Star has two kinds of readers who blog blog, short for web log, an online, regularly updated journal or newsletter that is readily accessible to the general public by virtue of being posted on a website. : adults and teens. The best of their weekly online postings, with headshots and other identifying information, runs in the newspaper.
Innovation, for innovations sake, isn't good enough, said Keven Ann ANN, Scotch law. Half a year's stipend over and above what is owing for the incumbency due to a minister's relict, or child, or next of kin, after his decease. Wishaw. Also, an abbreviation of annus, year; also of annates. In the old law French writers, ann or rather an, signifies a year. Willey, editorial page editor of The Dallas Morning News, whose blogs were showcased at API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. . They must be successful in driving readership read·er·ship
1. The readers of a publication considered as a group.
2. Chiefly British The office of a reader at a university. .
If readers snooze, you lose.
If you've done something innovative online or in print, members of NCEW's Innovations Committee may share it with the membership. Please send it the committee chair Kate Riley, email@example.com.
Larry Reisman is editorial page editor for Scripps Treasure Coast Newspapers The Treasure Coast Newspapers serve residents in five counties located along the Treasure Coast and The Gold Coast of southeast Florida, one of the wealthiest markets in the country. They are owned by the E. W. Scripps Company and have a daily circulation of 120,000. . E-mail Lreisman@earthlink.net