Creativity Leakage is a Major Issue Confronting the Indian Advertising Industry.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c48763) has announced the addition of Indian Advertising Industry: An Analysis to their offering.

This report starts with a historical overview of the Indian advertising industry and examines how advertising spend has undergone a change over the years. It looks at the trends and key drivers and their impact on the industry. A summary of the issues faced by the advertising industry has also been included. The report conducts a detailed external and internal study of the Indian advertising industry within the PEST and Porter frameworks.

It also studies the competitive landscape including the top three agencies- JWT, O&M, and Lowe's. Since the agencies are not listed and do not disclose their financial information, the report has alternatively covered a summary of their operations and competitive strategies. The report concludes with an outlook on the industry.

The Indian advertising industry has been evolving at a fast pace over the past few years owing to the prolifieration of means of communication and the emergence of new distribution channels. In 2005, this industry experienced growth. Currently India has a low advertising spend as compared to other economies. Creativity leakage is a major issue confronting the industry. However, the television advertising is expected to register high rates of growth, as India is expected to become Asias leading cable market by 2010.

Topics Covered

1. Introduction

1.1 Industry Definition

1.2 Industry Segments

2. Market Dynamics

2.1 Market Overview

2.2 Trend Analysis

2.3 Key Drivers

2.4 Major Issues and Implications

3. PEST Analysis 

3.1 Political Factors

3.2 Economic Factors

3.3 Social Factors

3.4 Technological Factors

4. Michael Porter's Five Force Analysis

4.1 Buyer Power

4.2 Supplier Power

4.3 Intensity of Competition

4.4 Threat of New Entrants

4.5 Threat of Substitute Products

5. Competitive Landscape

5.1 Competitive Positioning

5.2 Competitive Strategies

5.3 Operation Analysis

5.3.1 Client Base

5.3.2 Major Accounts

5.4 Key Developments

6. Industry Outlook

List of Tables/Figures

Summary

The Indian advertising industry is being reshaped by regulatory and technological changes spanning various media platforms - radio, TV, internet, print, and outdoor.

Deregulation of FM radio, Direct-to-Home (DTH), broadband, the implementation of the conditional access system (CAS), and foreign direct investment has laid the foundation for faster growth of the advertising industry. More strict norms relating to social responsibility, obscenity, and ethics are altering the industry practices.

The industry is dominated by ten agencies, who account for the majority of capitalized billings. Top 10-15 advertisers with the biggest ad spend (like HLL, Maruti, Hero Honda, Pepsico) wield high bargaining power and their account movement from one agency to another alters the competitive dynamics.

Companies Mentioned

Ogilvy and Mather, Lowe, JWT, McCann Erickson, Mudra, Grey Worldwide, Leo Burnett, Rediffusion DYR, Contract, HLL, Maruti, Hero Honda, Pepsico, iHutch, Cadbury, LG, Closeup, Bajaj, Tata Tea, De Beers, Nestle, Nike

For more information visit http://www.researchandmarkets.com/reports/c48763