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Creativity Is Basic Industry for Los Angeles, Accounting for 1 Million Jobs, $122 Billion in Sales for Region, Study Says.


Business & Entertainment Editors

LOS ANGELES--(BUSINESS WIRE)--May 3, 2000

Movie & TV Production Just One of Nine Major Industries

Fueled by Creative Talent

Creativity is an "uber" industry for Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  County, giving the area a competitive edge in nine leading industries, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a report by Jack Kyser, chief economist The Chief Economist is a single position job class having primary responsibility for the development, coordination, and production of economic and financial analysis. It is distinguished from the other economist positions by the broader scope of responsibility encompassing the  of the Los Angeles County Economic Development Corp. (LAEDC LAEDC Los Angeles Economic Development Corporation
LAEDC Louisiana Economic Development Council
).

Creative industries account for 1,057,200 jobs and $121.78 billion in sales or revenues annually in Los Angeles County, according to the report.

"Creativity is L.A.'s No. 1 basic industry -- it drives jobs, sales, business creation and exports," said Kyser. "Nowhere else in the world can you find the creative talent pool housed in Los Angeles.

"The myth that we're a one-industry town based on motion picture and television production is completely destroyed by this study," noted Kyser. "It is clear that businesses whose lifeblood life·blood  
n.
1. Blood regarded as essential for life.

2. An indispensable or vital part: Capable workers are the lifeblood of the business.
 is a continuous flow of new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track.  must be in L.A."

The economist compared creative industries in Los Angeles County with New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Chicago, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Dallas-Fort Worth and Atlanta, and found Los Angeles first in six categories. These are: apparel & textiles, auto manufacturing (Detroit was not included), furniture, motion picture production, technology and toys. L.A. ranked second in food and third in architecture and health sciences/biomed, the other categories studied.

"Because the region's creative industries generate significant dollars and jobs giving us a competitive advantage, our goal is to influence businesses who rely on creativity to expand or come to L.A.," stated Lee Harrington, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of the LAEDC.

The most prominent recent announcement of a major company selecting Los Angeles because of its creative resources was General Motors re-opening its design studio in North Hollywood for access to movie industry talents.

LA by Design will serve as the catalyst to get all of the region's cities, industries and institutions to work together more effectively to harness the full potential of creative Los Angeles. LAEDC is developing a road map to creative L.A. -- a full-service network See FSN.  for people, businesses and institutions easily Internet-accessed (www.laedc.org).

Employment in Select Industries

                                                      Dallas-
                   Los     New     Chicago   San       Fort   Atlanta
                 Angeles   York            Francisco   Worth
                 County    PMSA     PMSA     PMSA      PMSA     MSA
Apparel &
 Textiles        153,832  131,087   19,825   16,406   11,374   18,707

Architecture       5,027    8,063    5,781    4,007    3,397    3,341

Auto mfg          11,269      341   10,304      118       --    1,184

Food mfg          40,917   16,447   53,260    6,249   13,856   15,384

Furniture         38,880   14,338   18,945    4,642    9,302    8,967

Health services
 & biomedical    325,269  497,029  346,113   78,068  129,073  134,157

Motion picture/
 TV production   147,763   21,768    7,152    3,770    1,853    1,918

Technology       158,018   49,495   92,080   45,305  102,944   51,039

Toys               5,366    1,539    1,656      507      715       --

Source: U.S. Dept. of Commerce, Bureau of the Census, 1997 County
Business Patterns


For a full copy of the LAEDC study, Creative Los Angeles, contact Beverly Dill at 213/236-4820 or bdill@laedc.org.
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Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:May 3, 2000
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