Creativenergy Growing Alternative Energy Practice; Marketing Firm Powers Up with Three New Clients.Business Editors BRISTOL, Conn.--(BUSINESS WIRE)--Dec. 3, 2003 Sparked by the growth of alternative or "clean" energy companies in the highly competitive energy market, Creativenergy L.L.C. (www.creativenergy.biz biz n. Informal Business. biz Noun Informal business Noun 1. ) is experiencing rapid growth in its new alternative energy practice. The integrated marketing solutions company has just added three new clients. Renewable energy Renewable energy utilizes natural resources such as sunlight, wind, tides and geothermal heat, which are naturally replenished. Renewable energy technologies range from solar power, wind power, and hydroelectricity to biomass and biofuels for transportation. is produced from sources that cause no, or minimal, environmental damage, such as wind, flowing water or the sun. Creativenergy is now providing marketing, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , graphic and web design services for Rentricity, Inc., a developer of technologies to transform the untapped energy in various man-made processes into renewable energy, and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Energy, Inc., a premier provider of electricity to the unregulated Adj. 1. unregulated - not regulated; not subject to rule or discipline; "unregulated off-shore fishing" regulated - controlled or governed according to rule or principle or law; "well regulated industries"; "houses with regulated temperature" 2. commercial and industrial markets in upstate New York Upstate New York is the region of New York State north of the core of the New York metropolitan area. It has a population of 7,121,911 out of New York State's total 18,976,457. Were it an independent state, it would be ranked 13th by population. . Creativenergy is also creating and marketing a test program for SmartPower, a non-profit marketing campaign encouraging Massachusetts Massachusetts (măsəch  `sĭts), most populous of the New England states of the NE United States. residents and businesses to sign up for
Massachusetts Electric's GreenUp renewable energy service. The test
program, in the Worcester market, will eventually be rolled out in key
markets throughout the Northeast. Additionally, Creativenergy is
developing marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales tools, including web sites and
public relations programs, for wind power development throughout the
Northeast.
Creativenergy was founded last spring by long time Connecticut advertising executive Eric Tulin and former Connecticut Natural Gas sales and marketing executive John F. Kearney, Jr. "We're finding companies in the renewable energy field require a marketing firm that has a strong understanding of this sector," said Tulin. "They showcase not only the range of service Creativenergy is equipped to provide for clients in the energy field, but also the range of clients we're equipped to serve. "Rentricity is currently collaborating with Aquarion Water Company to install devices there that will generate electricity from excess pressure in municipal water pipes. New York Energy is providing sales and marketing services for ConEdison Solutions in upstate New York markets. And our work with SmartPower, especially, explores how best to educate both residential and commercial consumers about clean energy alternatives." "All projections show increasing demand for power worldwide, and extremely difficult obstacles related to production, transmission and cost," said Kearney. By establishing a marketing communications practice targeting this field, Creativenergy is uniquely positioned to serve the needs of companies that are emerging and will continue to emerge in this rapidly evolving industry." |
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