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Creative lab expected to add to the vibe in trendy DUMBO.


World renowned independent art book publisher, gallery and bookstore, PowerHouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment.  Books, is moving to 37 Main Street in DUMBO, Brooklyn, to launch a laboratory for creative thought.

Exhibitions, installations, presentations, displays, viewings, performances, readings, and retail therapy all drawing upon photography and popular culture as sources of inspiration, will be featured.

Opening in September 2006, the 37 Main Street location is a 10,200 s/f marquis showroom and retail space unlike any other in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, featuring a soaring 22-foot ceiling on the 5,000 s/f ground floor, and an equally impressive 5,000 s/f mezzanine mez·za·nine  
n.
1. A partial story between two main stories of a building.

2. The lowest balcony in a theater or the first few rows of that balcony.
, with over 175 feet of glass frontage.

"I've always dreamed that powerHouse would inhabit in·hab·it  
v. in·hab·it·ed, in·hab·it·ing, in·hab·its

v.tr.
1. To live or reside in.

2. To be present in; fill: Old childhood memories inhabit the attic.
 inspirational space--a space where classical architecture mixes with vaulted ceilings and height to emphasize the nobility NOBILITY. An order of men in several countries to whom privileges are granted at the expense of the rest of the people.
     2. The constitution of the United States provides that no state shall "grant any title of nobility; and no person can become a citizen of the
 of man's loftier pursuits of knowledge and pleasure. Nothing in any borough comes close to the feeling that comes from what will be our new home, save for Grand Central Station," said Daniel Power, publisher of powerHouse Books.

"The general vibe of DUMBO is what certain places in Manhattan felt like decades ago; the East Village and SoHo in the late 80s, Hudson Square in the 90s.

"In DUMBO, questions and possibilities abound; this will be a perfect place to situate sit·u·ate  
tr.v. sit·u·at·ed, sit·u·at·ing, sit·u·ates
1. To place in a certain spot or position; locate.

2. To place under particular circumstances or in a given condition.

adj.
 a laboratory of thought, which is what powerHouse intends to do."

PowerHouse Books was selected for the 37 Main Street space by Two Trees Management Co., which owns most of the Brooklyn neighborhood of DUMBO ("Down Under the Manhattan Bridge The Manhattan Bridge is a suspension bridge that crosses the East River in New York City, connecting Lower Manhattan (at Canal Street) with Brooklyn (at Flatbush Avenue Extension).  Overpass"). The company's holdings include 13 buildings and the second largest portfolio of commercial space on the Brooklyn waterfront, which is 3 million square feet in size.

"We're excited to welcome powerHouse to our DUMBO community," said Jed Walentas, a partner in Two Trees Management. "The addition of this bookstore/creative laboratory brings us closer to the vision we have for DUMBO--an intoxicating in·tox·i·cate  
v. in·tox·i·cat·ed, in·tox·i·cat·ing, in·tox·i·cates

v.tr.
1. To stupefy or excite by the action of a chemical substance such as alcohol.

2.
 lifestyle and environment where people can live, work, shop, and play."

Power says this is only the start. "We've only just gotten the place, and it has already paid numerous dividends in the form of future cultural collaborations with the city's leading arts entities and our corporate partners, including the most dynamic and innovative agency out there doing anything. The future is white hot, and the possibilities seem to be growing themselves."

The space will officially open in September 2006, though periodic events and private receptions will be held in advance of that date.
COPYRIGHT 2006 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Real Estate Weekly
Date:Apr 19, 2006
Words:408
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