Creative expansion on Fifth.EastWest Creative, Inc. (EastWest) has nearly doubled the size of its presence in the Midtown mid·town n. A central portion of a city, between uptown and downtown. midtown Noun US & Canad the centre of a town market with the signing of a 10-year lease renewal that will have the advertising firm occupying space at both 393 and 401 Fifth Avenue. Until recently, EastWest, whose accounts include Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for , was located in 12,000 square feet at the historic 401 Fifth Avenue. Built in 1906 for Tiffany Tiffany, Tiffanie (UK) a semi-longhaired version of the Burmese cat. It has a fine, silky coat in many colors. & Co. the exterior facade facade (fəsäd`), exterior face or wall of a building. The term implies ordered placement of its openings and other features and thus seems inapplicable to a wall without design. of the Fifth Avenue address is registered with the National Register of Historic Places This article is about the U.S. Register. For the National Register of Historic Places in Canada see Canadian Register of Historic Places. The National Register of Historic Places . But a growing need to expand and space constraints there had EastWest recently looking at other buildings according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Newmark's Howard Kesseler, who represented both EastWest and the owner of 393 and 401 Fifth Avenue, Joe Chetrit, in the lease negotiation. "EastWest, a tenant at 401 Fifth Avenue for seven years, desired to stay at its current location but realized that in order to meet its current space requirements, it would need to canvas the market," said Kesseler, who was able to bring the tenant and ownership together to discuss possible options. The result was an agreement to have EastWest maintain its obligation at the 401 address and expand next door at 393 Fifth Avenue. Ownership has agreed to break through the respective walls of both buildings to connect the space. With the new lease, EastWest will occupy 19,000 square feet with the ability to expand to 25,000 square feet, which Kesseler said is anticipated in the next two years. |
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