Creative director car hops to competing agency. (People).THE local car wars continue. Chris Graves, creative director at TBWA/Chiat Day's L.A. office, has been named executive creative director at Team One Advertising, a unit of ad giant Saatchi & Saatchi. Graves, who worked on the Nissan and Infiniti accounts at TBWA/Chiat Day, will be involved in the Toyota and Lexus accounts at the new shop. Though no specific projects have yet been designated to him, Graves, 41, expects a heavy immersion in automotive work. "There's a lot of work in the pipeline," he said. Saatchi & Saatchi originally formed Team One to service Lexus, and is the agency is behind the slogan, "The Relentless Pursuit of Perfection." "Lexus is a brand I have always admired and coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. ," said Graves. "It's a rare brand. In the past, I've dealt with brands that are still finding themselves." Other Team One clients include Boost Mobile, Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). and the City of El Segundo. "I hope to affect the culture over there with my experience and add to what is already a great body of work," Graves said. "I know Los Angeles well enough to recognize the best opportunities in the industry." Graves was with TBWA/Chiat Day for 10 years, in both New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Los Angeles, where he worked with Reebok Ree´bok` n. 1. (Zool.) The peele. , Sony PlayStation and Energizer. He is a graduate of the Art Center College of Design Art Center built its reputation as a vocational school, essentially, preparing returning GIs for work in the commercial arts fields. It has traditionally maintained a strong "real-world" focus, emphasizing craftsmanship, technique, and professionalism while somewhat de-emphasizing theory. in Pasadena, and began his career at Ogilvy & Mather in New York, working on American Express and Seagram's accounts. Graves lives in West Los Angeles
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