Creative Technology Selects Phoenix Technologies' Software Solutions for its Future Multimedia Products; PhoenixCard Manager Plus PC Card Software Selected by Industry's Multimedia Market Leader.SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--June 19, 1995--Phoenix Technologies Ltd. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :PTEC PTEC Pinellas Technical Education Centers (Clearwater, FL) PTEC Pharmacy Technician Educators Council PTEC Psychiatric Technician PTEC Plastics Technical Evaluation Center PTEC Page Table Edit Control ), the world's leading supplier of system-level firmware, today announced that they have been selected by Creative Technology to supply several technologies including PC Card software to support future multimedia products for the desktop and portable markets. Products licensed under the agreement include PhoenixCard Manager Plus(TM) PC Card support software. "To extend our technology leadership in the multimedia market, including audio, communications, video, graphics, and control devices, we dedicate substantial resources to research and development," said Rich Sorkin, vice president, strategic business for Creative Technology. "By incorporating Phoenix products, including PC Card software, into our new designs, we can stay focused on our core development programs while benefiting from Phoenix's proven strengths in system software development and support." "We are elated that Creative Technology has recognized the robust characteristics of our PC card support software by partnering with us on their new multimedia products," said Jack Kay, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Phoenix Technologies. "Providing industry leaders like Creative Technology with the best possible solutions for PCs and peripheral products is a commitment that we take very seriously, and demonstrate rigorously." Creative Technology is a board member of PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card. (Personal Computer Memory Card International Association (body, hardware, standard) Personal Computer Memory Card International Association - (PCMCIA, or "PC Card") An international trade association and the standards they have developed for devicies, such as modems and external hard disk drives, that can be plugged into notebook ), and a leader in addressing core multimedia technologies, including those in the PCMCIA form factor. As a long-standing executive member of PCMCIA, Phoenix has pioneered many of the PC Card industry's most important software technologies. In its recently announced product, PhoenixCard Manager+ v3.2, Phoenix addressed one of the key issues with PC Card Software memory footprint Memory footprint refers to the amount of main memory that a program uses or references while running. This includes all sorts of active memory regions like code, static data sections (both initialized and uninitialized), heap, as well as all the stacks, plus memory required to hold . Phoenix has set a new memory footprint benchmark by providing PC Card users robust functionality while saving valuable system memory space. This greatly enhances the utility of the PC by allowing more base memory for the additional drivers required for multimedia and other PC functions. Phoenix Technologies Ltd. is the leading supplier of system-level software to PC manufacturers worldwide, and an emerging supplier of Phoenix-brand software to PC users. The company's system-level software products, such as PhoenixBIOS, NoteBIOS, PhoenixVIEW, MultiKey, and PCM (1) See phase change memory. (2) (Plug Compatible Manufacturer) An organization that makes a computer or electronic device that is compatible with an existing machine. + allow PC manufacturers to increase product differentiation Product Differentiation A source of competitive advantage that depends on producing some item that is regarded to have unique and valuable characteristics. , reduce product cycle time to market as well as cut internal engineering costs. Capitalizing on its unique industry position and resources, Phoenix is developing an expanding family of software products for end users such as its recently announced Phoenix Telephony Suite that increase personal computer functionality and make PCs easier to use. Information on all Phoenix Technologies products is available on the World Wide Web at: http://www.ptltd.com. -0- Note to Editors: The Phoenix logo is a registered trademark and PhoenixBIOS, NoteBIOS, PhoenixVIEW, MultiKey, PhoenixCard Manager Plus and Phoenix Telephony Suite are trademarks of Phoenix Technologies Ltd. Other trademarks are the property of their respective owners. CONTACT: Phoenix Technologies Ltd. Tom Benoit, 408/452-6507 or The Benjamin Group, Inc. Elizabeth Deans, 714/753-0755 |
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