Creative Technologies and Brabantia sign distribution agreement.

BROOKLYN, N.Y.--(BUSINESS WIRE)--Sept. 28, 1995--Creative Technologies Corp. (NASDAQ:CRTV) today announced that effective January 1, 1996 they have signed an agreement to become the exclusive U.S. distributor for Brabantia, one of Europe's leading manufacturers of non-electric household products. Brabantia, based in Holland, was founded in 1919 and currently has annual sales in excess of $125 million worldwide.

Creative will concentrate initially on marketing Brabantia's line of kitchen tools, step pails, ironing boards and accessories, step stools, storage canisters and bread boxes. These products retail in the moderate to high price range.

Richard Helfman, Creative's president stated that: "The Brabantia line exemplifies the highest quality in European manufacturing and design. We are extremely excited about this distributorship and feel it represents a tremendous opportunity. We intend to devote all of our corporate resources and efforts to make it successful." Helfman added that "The signing of this Distribution Agreement represents a significant step in implementing our corporate strategy to extend our product lines beyond electrical appliances and to add new products that will contribute to sales and earnings on a steady year round basis."

Torben Sorensen, Brabantia's director for International Sales, said, "The U.S. market currently accounts for less than 6% of Brabantia's annual turnover and consequently represents a tremendous untapped market for our products. We share a common vision with Creative of how the Brabantia line should be positioned and will assist them in every way possible to increase our retail exposure. Brabantia is a household name throughout Europe and we enjoy a consumer awareness rating of 80-90% in some countries. We are confident that together with Creative we can achieve similar results in the U.S."

Creative Technologies Corp. designs, manufactures, markets, and distributes unique, patented products for use in the home kitchen. Currently, Creative's top selling items are the Grill Express, a revolutionary indoor grill, and a series of fresh pasta-making machines which are leading sellers in this category nationwide. In August Creative introduced the Wonder Cooker, a patented non-electric cooking device which turns ordinary pots and pans into mini ovens capable of cooking frozen or fresh foods to perfection within minutes. Creative builds market awareness for its products through infomercials produced by the company, and sells its products directly to consumers and through an extensive retail network that includes leading department stores, catalogs and mass merchandisers.

CONTACT: Creative Technologies Corp.

David Guttmann or Richard Helfman

718/492-8400