Creative Technologies Chooses Wave Systems Corp. for Micro-Transaction Selling and Purchasing; WINPurchase and WINPublish are Key Components for the New Creative Inspire Electronic Community.LEE, Mass.--(BUSINESS WIRE)--March 12, 1997--Wave Systems Corp. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :WAVX) announced today that its electronic commerce service for micro-transaction selling and buying of digital information over the Internet has been incorporated into Creative Lab's (NASDAQ: CREAF CREAF Creative Technology Ltd (stock symbol) CREAF Centre de Recerca Ecològica i Aplicacions Forestals ) new Creative Inspire(SM), an application that delivers music, games and entertainment to Internet customers. The inclusion of WINPublish(SM) and WINPurchase(SM) in Creative Inspire enables Creative to sell digital content and software on a pay-per-use basis. "Wave's unique electronic commerce system provides a micro- transaction cash register for our Creative Inspire service," said Lung Yeh, vice president of the Internet and Communications Division for Creative Labs. "WINPublish and WINPurchase are important infrastructure tools for supporting our online community." Steven Sprague, president of Wave, said the agreement with Creative means that hundreds of thousands of potential new consumers can use Wave's electronic commerce technology. "Now, major multimedia publishers have a secure, online distribution channel for delivering content to consumers that is analogous analogous /anal·o·gous/ (ah-nal´ah-gus) resembling or similar in some respects, as in function or appearance, but not in origin or development. a·nal·o·gous adj. to purchasing entertainment products, such as videotapes and electronic games Electronic Games was the first video game magazine published in the United States and ran from 1981 to 1985. Co-founded by Arnie Katz, Joyce Worley and Bill Kunkel, it is unrelated to the subsequent Electronic Gaming Monthly. through traditional retail channels." Sprague added, "Creative Inspire marks the first step in bringing an entirely new purchasing paradigm to a market that has stagnated because of distribution problems and consumer confusion over the electronic purchasing of multimedia." WINPublish and WINPurchase are the first complete electronic commerce service that enables micro-transaction purchasing and selling over the Internet and other distribution platforms. More than 400 content providers have already signed with Wave to distribute digital content using the WINPublish platform which uses sophisticated encryption The reversible transformation of data from the original (the plaintext) to a difficult-to-interpret format (the ciphertext) as a mechanism for protecting its confidentiality, integrity and sometimes its authenticity. Encryption uses an encryption algorithm and one or more encryption keys. and metering technology to measure and record transactions as small as $0.01. Consumers can purchase content directly from publishers' web sites on Wave's Great Stuff Network(SM), a premium content, open-web service that connects purchasers with content publishers. The purchasing systems recently debuted at DEMO 97, an annual conference that showcases the computer industry's projected hottest products and technologies before an audience of industry experts, media, investors and high-tech executives. Today's announcement by Creative, featuring Wave's electronic commerce system, marks the first step in the relationship between the two companies. Creative Technology Ltd. is the world's leading provider of advanced multimedia solutions for personal computers, including sound, graphics, communications and video conferencing See videoconferencing. (communications) video conferencing - A discussion between two or more groups of people who are in different places but can see and hear each other using electronic communications. products. The company's Sound Blaster A very popular family of sound cards from Creative Labs. In the days of DOS, Sound Blaster was the de facto interface for gaming sounds. Monaural Sound Blaster cards were introduced in 1989, and stereo cards followed in 1992 (Sound Blaster Pro). technology has been accepted as the worldwide standard sound platform for PCs, and the company's global distribution network is among the most extensive in the multimedia industry. Creative is focused on enhancing the overall user experience by providing powerful, enabling, high-value technology of the mass market. Wave, with offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. ; Princeton, N.J.; Lee, Mass.; and San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif., markets a distributed information metering and transaction service, the Wave System, for use in consumer, entertainment and education applications. Wave's information metering infrastructure provides individual and corporate content owners with secure distribution as well as new marketing and pricing options that include rental, rent-to-own, purchase and pay-per-use transactions. Consumers benefit from the convenience and control of obtaining content via broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). , Internet, satellite transmission and CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). distribution channels. More information about Wave is available through Wave Internet web site: http://www.wavesys.com . CONTACT: Wave Systems Corp. Mark Marinovich, 408/261-9510 mmarinovich@wavesys.com or ChipShots Inc. David Gould, 800/593-CHIP dwgould@ix.netcom.com |
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