Creative Priority's Work Garners Best of Show for ING DIRECT at @d:tech Awards.Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--Nov. 27, 2002 ING DIRECT's online ad campaign took highest honors at the sixth annual @d:tech awards, the interactive marketing industry's top awards program, held in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of last week. In addition to Best of Show, ING DIRECT ING Direct is a branchless direct bank with operations in Austria, Australia, Canada, France, Germany, Italy, Spain, United Kingdom and the United States. ING Direct is part of the ING Group. It offers services over the Internet, phone or by mail. , headquartered in Wilmington, DE, won the Best Direct Response award. Creative Priority LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , New York, created the ads and Media Contacts, New York, placed and optimized the executions. "Online advertising is a cost effective means for ING DIRECT to acquire customers, allowing us to pass on those savings in the form of a great interest rate on our Orange Savings Account Savings Account A deposit account intended for funds that are expected to stay in for the short term. A savings account offers lower returns than the market rates. Notes: , which pays the nation's highest yield with no fees and no minimums," said Jurie Pieterse, Director of Interactive Marketing, ING DIRECT. "Winning the @d:tech awards confirms our campaign's successful strategy, eye-catching creative and results that showcase the internet's potential to make a major contribution to an advertiser's branding and direct response campaigns." The goal of the national @d:tech awards is to recognize and help promote groundbreaking achievement in the creation, execution and effectiveness of interactive marketing. All entries were judged on content, structure, ease of navigation, visual design, functional performance, interactive tools, use of creative advertising and/or partnerships, and overall customer experience. For the Best Direct Response Category, the ING DIRECT campaign competed with GMAC GMAC General Motors Acceptance Corporation GMAC Graduate Management Admission Council GMAC Give Me A Call GMAC Genetic Manipulation Advisory Committee GMAC Genetic Modification Advisory Committee (Singapore) GMAC Give Me A Chance HomeSolutions developed by Euro RSCG Euro RSCG is an advertising agency network with global operations headquartered in New York. It is the main advertising agency network of the French communications group Havas, and is ranked 5th largest network according to Advertising Age Magazine, with over 233 offices in 75 and Washington Mutual interactive banners designed by Organic. Best of Show covered categories from e-mail campaigns to rich media, from interstitial ads to wireless. "Awards are great but results are what we're delivering," said Dana J. Farbo, President and Managing Director of Creative Priority. "So when a campaign that delivers high R.O.I. gets the industry's top creative honor, it's a double bonus. We're so pleased that the ING DIRECT campaign received this recognition." About Creative Priority Creative Priority LLC, helps Global 2000 clients achieve positive business outcomes through the development of interactive tactics that support their business objectives. Founded in 2001, Creative Priority is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. with satellites in London, UK and in Horsham, PA. More information about Creative Priority can be found at www.creativepriority.com. About ING DIRECT Headquartered in Wilmington, DE, ING DIRECT is the operating name of ING Bank, fsb (Member FDIC FDIC See: Federal Deposit Insurance Corporation FDIC See Federal Deposit Insurance Corporation (FDIC). ), a federally chartered savings bank savings bank, financial institution that, until recently, performed only the following functions: receiving savings deposits of individuals, investing them, and providing a modest return to its depositors in the form of interest. offering the Orange Savings Account, the nation's highest yield with no minimums and no fees. ING DIRECT is part of ING (NYSE NYSE See: New York Stock Exchange : ING), the eleventh largest financial organization in the world with more than $600 billion in assets. ING has been operating in the U.S. for over 100 years, with more than 11,000 employees working for ING companies. ING DIRECT USA has over 1,000,000 customers and more than $11 billion in assets. ING DIRECT USA is one of seven direct banks operated globally by ING; the other locations are Canada, Australia, France, Spain, Italy and Germany (where ING DIRECT is known as DiBa), with a total worldwide customer base of four million (including U.S. customers). For product information or to open an account, visit ingdirect.com or call 1-800-ING-DIRECT. Style note to Editors: ING DIRECT is always capitalized and never referred to as ING. |
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