Creative Planet Acquires The Source Maythenyi.Business Editors LOS ANGELES--(BUSINESS WIRE)--March 28, 2000 Acquisition Provides Online, B-to-B Resource With World's Largest Production Database for Television Commercials and Music Video Industries Creative Planet Inc. (http://www.creativeplanet.com/) the world's premier online business-to-business resource for creative professionals, today has announced its acquisition of The Source Maythenyi Inc. (www.sourcetv.com). The Source Maythenyi is the largest information service provider for the television advertising and music video communities. Under the terms of the agreement, Pamela Maythenyi, the company's president, will continue on with Creative Planet in her current capacity, remaining at the business' existing Boca Raton Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla., location. "Our mission is to create the ultimate online resource for professionals within the creative industries," said Allen DeBevoise, chief executive officer of Creative Planet. "The Source Maythenyi provides Creative Planet with a powerful asset, which will enable us to offer the most extensive online database of commercial and music video information. "By integrating The Source Maythenyi with our existing Studio System database, we will be able to deliver the industry's only comprehensive information service across all moving image categories, including film, television, commercials and music videos." Maythenyi added: "The Internet is rapidly becoming the leading resource for relevant, up-to-date information. Our acquisition by Creative Planet will greatly expand our product offerings and outreach to clients and align them much more closely to a host of resources through the company's network of applications and services." Founded in 1989, The Source Maythenyi is widely regarded as the premier online and offline information service for the television commercial and music video industries. The company tracks and logs all national and regional commercials for more than 1,000 worldwide advertising agency clients. The Source Maythenyi's roster of clients include top advertising agencies such as Grey Advertising, Saatchi & Saatchi, Young & Rubicam, BBDO BBDO Batten, Barton, Durstine & Osborn BBDO Bringing Biogeographic Data Online , DDB DDB - device independent bitmap , J. Walter Thompson Walter Thompson refers to:
EED Electro(nic) Explosive Device EED Economic Evaluation Database EED Electro-Explosive Devices EED Environmental Engineering Division ) and "Research & Clearances." Creative Planet (www.creativeplanet.com) is the world's leading online business-to-business resource for creative professionals, providing services and applications to facilitate the development and production of media. The company's products include "The Studio System," the film and television industries' premier contact, credit and development database, and "Movie Magic Budgeting, Scheduling," the pre-eminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae film and television budgeting and scheduling software application. The company also has destination Web sites that include "PlanetPoint.com" (http://www.planetpoint.com/), the leading Internet resource for creative buyers within the advertising, film and television industries, and "AWN awn a long, sharp spine projecting from the coverings about a seed. They assist the seedhead in penetration of the skin and then migration through very large distances into all tissues, including even the canine intervertebral disk. .com" (http://www.awn.com/), the premier online community for animation professionals. |
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