Creative Office Renovations Creeping Farther to the East.

CREATIVE office conversions are moving east from Santa Monica.

Beverly Hills-based PMT Properties purchased the 24,400-square-foot office building at 10951 Pico Blvd. in West L.A., a block west of the Westside Pavilion. The Center for Law in the Public Interest Foundation sold the building for about $3.55 million.

PMI, which has done several Westside creative office conversions, plans to give the facade a contemporary look, add windows and convert offices inside to creative office space, with high ceilings and exposed structural work, wood floors, operable windows and designer lighting.

Jeffrey Palmer, a partner at PMI, said the building will be renamed the Soho Creative Offices "to reflect its soon-to-be look."

"This is what we consider on the fringes of the outgrowth from Santa Monica," said Palmer, who also developed the Penn Station project in Santa Monica. "The area is very convenient to the Westside and rich in amenities, but it's an overlooked area. We are pioneering."

Barry Gordon of Marcus & Millichap represented the buyer and seller.

Further evidence of the trend is that the owner of Westside Pavilion, Macerich Co., is contemplating converting some space in the mall's adjacent outdoor retail center into creative office space.