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Creative Labs and Wave Interactive Network to join forces for electronic commerce solution.


SAN JOSE San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.--(BUSINESS WIRE)--Nov. 15, 1996--Wave Systems Corp. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: WAVX), innovators innovators

people who will try new things.


early innovators
important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems.
 of secure distributed commerce technology, has executed a Memorandum of Understanding A Memorandum of Understanding (MoU) is a legal document describing a bilateral or multilateral agreement between parties. It expresses a convergence of will between the parties, indicating an intended common line of action and may not imply a legal commitment.  with Creative Technology Ltd. (NASDAQ: CREAF CREAF Creative Technology Ltd (stock symbol)
CREAF Centre de Recerca Ecològica i Aplicacions Forestals
), the world's leading provider of multimedia products for personal computers, that anticipates incorporating Wave's electronic commerce solution in Creative's multimedia products.

With this technology, content providers will be able to securely offer -- and consumers will be able to purchase -- entertainment and educational multimedia software and other digital content on a pay-per-use basis directly at their PC. "The adoption of Wave's metering technology establishes a unique, powerful and secure electronic commerce solution for our customers," said Lung Yeh, vice president of Communication and Internet division at Creative Technology. "Our planned partnership creates a completely new and efficient distribution model capable of securely delivering thousands of pay-per-use or rent-to-own titles."

Subject to final negotiation and execution of a definitive agreement, the relationship will establish Creative as a supporter of Wave Interactive Network's Internet pay-per-use content service, WINPurchase, located at http://www.winhome.com. WINPurchase is a complete electronic commerce environment that allows users to purchase content from many of the industry's best known software developers as well as a growing base of individual entrepreneurs. With Wave's technology customers will be provided with secure and innovative means for buying content. The transactions can be made either directly online over the Internet, off-line from DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 and CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
, or through other electronic software distribution methods.

"With the content relationships that Wave has been building over the last year, the impact of the Creative relationship is a significant milestone for Wave -- an OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  partner relationship capable of delivering Wave's metering technology and content to millions of consumers," said Steven Sprague, President of Wave. "We will bring together for the first time thousands of titles that can be consumed by an installed base of millions of PC's."

"Wave is bringing to the multimedia content development community a business model similar to that developed by Blockbuster video for the film industry ten years ago," said Tim Bajarin, Creative Strategies. "It should offer new and expanded distribution and revenue opportunities for those companies through innovative pricing models, security and broad access."

Wave's commerce technology will be demonstrated at Comdex, Nov. 18-24, in Creative's booth (#S2620) at the Sands Exhibition Center in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , NV.

Creative Technology Ltd., is the world's leading provider of advanced multimedia solutions for personal computers, including sound, graphics, communications and video conferencing See videoconferencing.

(communications) video conferencing - A discussion between two or more groups of people who are in different places but can see and hear each other using electronic communications.
 products. The company's Sound Blaster A very popular family of sound cards from Creative Labs. In the days of DOS, Sound Blaster was the de facto interface for gaming sounds. Monaural Sound Blaster cards were introduced in 1989, and stereo cards followed in 1992 (Sound Blaster Pro).  technology has been accepted as the worldwide standard sound platform for PCs, and the company's global distribution network is the most extensive in the multimedia industry. Creative is focused on enhancing the overall user experience by providing powerful, enabling, high-value technology for the mass market.

Wave, with offices in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Lee, MA and San Jose, CA, markets a distributed information metering and transaction service, the Wave System, for use in consumer, entertainment and education applications. Wave's Wave Interactive Network information metering infrastructure provides individual and corporate content owners with secure distribution as well as new marketing and pricing options that include rental, rent-to-own, purchase and pay-per-use transactions. Consumers benefit from the convenience and control of obtaining content via delivery systems such as the Internet, online services, satellite transmission, CD- ROM, and Wave's CablePCT distribution channel. More information about Wave and Wave Interactive Network is available through the Wave Internet home page: http://www.wavesys.com. -0-

WaveMeter, WINPublish and WINPurchase are registered trademarks of Wave Systems Corp.

CONTACT: Wave Interactive Network Creative Labs, Inc.

Amelia Burkhart Tina Wilmott

413/243-1600 408/232-1223

burkhart@wavesys.com twilmott@creaf.com

or

David Gould

ChipShots, Inc. (for WIN)

800/593-CHIP

dwgould@ix.netcom.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 15, 1996
Words:615
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