Creative Labs "Graphics Blaster 3D" Ships with Cirrus Logic's Laguna3D Graphics Accelerator on Board.FREMONT, Calif.--(BUSINESS WIRE)--March 3, 1997--Cirrus Logic Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CRUS crus (krus) pl. cru´ra [L.] 1. leg (1). 2. a leglike part. crus ce´rebri ) today announced that its Laguna3D(TM) accelerator (CL-GD5464) is now shipping in volume with the new "Graphics Blaster 3D" add-in board from Creative Labs. This newest member of the Graphics Blaster line, offered at the introductory low price of "$99 for 99 days," incorporates Cirrus Logic's industry-leading 3D/2D and video performance. The add-in board, with 4MB of memory, is now available through Creative's extensive network of retailers and distributors worldwide. "Mainstream PC users now have a very affordable, comprehensive, high-performance solution for their graphics needs," said Art Swift, vice president of product marketing for Cirrus Logic's Graphics Company. "Creative Labs is the first of several Laguna3D customers that will be shipping products over the coming months." Arcade-Quality 3D Plus 2D And Video The CL-GD5464 is a 64-bit multimedia accelerator that offers arcade-quality 3D graphics accompanied by high-performance 2D and video. The Laguna3D family of chips are optimized for the Microsoft(R) Direct3D(TM) API and supports key 3D rendering functions in hardware, such as Gouraud shading In 3D graphics, a technique developed by Henri Gouraud in the early 1970s that computes a shaded surface based on the color and illumination at the corners of every triangle. Gouraud shading is the simplest rendering method and is computed faster than Phong shading. , perspective correction Perspective correction or perspective control is a procedure for composing or editing photographs to better conform with the commonly accepted distortions in constructed perspective. , Z-buffering, texture map A two-dimensional image of a surface that is used to cover 3D objects. See texture mapping.  Applying a Texture Map A 2D texture map is "draped" over a 3D object to create the required surface. filtering, alpha blending, fogging and texture decompression. Laguna3D delivers high sustained 3D performance thanks to an innovative texture-mapping scheme and advanced memory technology. The Laguna3D family leverages the bandwidth advantages of Rambus(TM) DRAM (RDRAM (Rambus DRAM) Pronounced "r-d-ram." A dynamic RAM chip technology from Rambus, Inc., Los Altos, CA (www.rambus.com). Rambus licensed its memory designs to semiconductor companies, which manufactured the chips. (R)) memory technologies and features a powerful graphics engine that performs 3D rendering functions using Cirrus Logic's TextureJet(TM) architecture for high-speed texture mapping. This advanced architecture significantly reduces CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. overhead involved in moving textures between system memory and the 3D graphics subsystem. Cirrus Logic is a leading manufacturer of advanced integrated circuits for the desktop and portable computing, telecommunications, and consumer electronics markets. The company applies its system-level expertise in analog and digital design to innovate highly integrated, software-rich solutions. Cirrus Logic's broad portfolio of products and technologies focus on multimedia, communications and mass storage. Additional information about Cirrus Logic and its subsidiaries may be accessed on the World Wide Web at http://www.cirrus.com/ or via fax-on-demand at 800/359-6414 (dial 510/249-4200 from outside the United States). -0- Note to Editors: All trademarks noted herein are registered to their respective owners. CONTACT: Cirrus Logic, Inc. Art Swift, 510/624-7286 (Reader contact) aswift@corp.cirrus.com or Tsantes & Associates Dean Fisk Fisk , James 1834-1872. American railroad financier and speculator who attempted in 1869 to corner the gold market with Jay Gould, leading to Black Friday, a day of nationwide financial panic. , 408/452-8700 (Editorial contact) dfisk@tsantes.com |
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