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Creative Lab's New Graphics Blaster Series of Multimedia Cards Use Cirrus Logic Graphics Accelerators; Accelerators Enable Breakthrough Price/Performance.


FREMONT, Calif.--(BUSINESS WIRE)--April 25, 1996--Cirrus Logic, Inc. (Nasdaq: CRUS crus (krus) pl. cru´ra   [L.]
1. leg (1).

2. a leglike part.


crus ce´rebri
) announced today that Creative Labs, Inc. has chosen Cirrus Logic (company) Cirrus Logic - A manufacturer of integrated circuits including the Advanced RISC Machine and display interface processors and cards for use as Windows accelerators (requiring dedicated driver software).

http://cirrus.com/.
 to supply the 64-bit accelerators (the CL-GD5462 and CL-GD5446 VisualMedia(TM) accelerators) for their new Graphics Blaster(TM) series of multimedia accelerator cards.

Introduced this week, Creative's new Cirrus Logic-based Graphics Blaster cards offer consumers the best-quality video and graphics available at breakthrough prices ranging from $99 to $199.

"We're very pleased that Creative Labs, the recognized leader in multimedia consumer products, has mapped our accelerator products into the roadmap for their new Graphics Blaster family of cards," said Jim Fontaine, vice president of product marketing for Cirrus Logic's Graphics Company. "Their unrivaled success in brand recognition among PC consumers and retailers makes them a strong channel partner and we look forward to a long-term relationship.

"Cirrus Logic's VisualMedia accelerators are designed to provide unbeatable-quality, high-performance, full-motion, full-screen video playback and high-resolution graphics. With their optimized support for Microsoft's Direct X APIs, these chips are ideal for driving the full range of today's multimedia applications."

"Cirrus Logic's 64-bit accelerator technology allows us to provide high-performance graphics and high-quality video to our customers at very affordable price points," said Jim Carlton James Joseph (Jim) Carlton AO (b. 13 May 1935) was an Australian politician.

Carlton was born in Sydney and earned a BSc from the University of Sydney.[1]
, product marketing manager for Creative Labs. "With Cirrus Logic's products, we know we're getting accelerators that deliver exceptional multimedia experiences."

The CL-GD5462 Laguna controller, used in Creative's top-of-the-line Graphics Blaster MA302 card, is the first accelerator to use a high-performance memory architecture from Rambus to support state-of-the-art video applications. The chip provides 500 megabytes-per-second of memory bandwidth Memory bandwidth is the rate at which data can be read from or stored into a semiconductor memory by a processor. Memory bandwidth is usually expressed in units of bytes/second, though this can vary for systems with natural data sizes that are not a multiple of the commonly used  capacity and features an integrated 170 MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc.  RAMDAC (Random Access Memory Digital to Analog Converter) The VGA controller chip that maintains the color palette and converts data from memory into analog signals for the monitor.

RAMDAC - Random Access Memory Digital-to-Analog Converter
, allowing it to simultaneously display multiple video windows running at 30 frames per second along with 1600 x 1200 graphics resolution.

Also just introduced, the Graphics Blaster MA202 and MA201, both use Cirrus Logic's CL-GD5446 Alpine VisualMedia accelerator in 2MB EDO DRAM See EDO RAM.

EDO DRAM - Extended Data Out Dynamic Random Access Memory
 and upgradeable 1MB EDO DRAM configurations, respectively. The chip provides superb graphics and video performance, and features a flexible interface that supports easy expandability and extensibility for such multimedia peripherals as digital cameras and MPEG decoders.

Cirrus Logic's VisualMedia accelerators are fully integrated graphics solutions that perform all image processing functions including interpolated interpolated /in·ter·po·lat·ed/ (in-ter´po-la?ted) inserted between other elements or parts.  X and Y scaling, color space conversion Changing one type of color-encoded signal into another. Converting from RGB to YUV and back to RGB are common color space conversions when working with video formats (see YUV). Converting from the display color space (RGB) to the printer color space (CMYK) is another common example.  and chroma keying.

Headquartered in Fremont, Cirrus Logic Inc. is a leading manufacturer of advanced integrated circuits for the desktop and portable computing, telecommunications, and consumer electronics markets. Additional information about Cirrus Logic and its subsidiaries can be accessed on the World Wide Web at http://www.cirrus.com/ or via fax-on-demand at 800/359-6414 (dial 510/249-4200 from outside the United States). -0-

Note to Editors: All trademarks noted herein are registered to their respective owners.

CONTACT: Cirrus Logic, Inc.

Connie Duncan, 510/226-2346

or

Tsantes & Associates

Mary Jane Reiter, 408/452-8700
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 25, 1996
Words:461
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