Creative Industry Leader Mat Zucker Joins R/GA; R/GA's Vision for Customer Participation in the Brand Experience Attracts Top Creative Director.

NEW YORK -- R/GA, the New York-based interactive advertising agency, today announced that Mat Zucker, 35, will join the company as its newest Creative Director. Zucker will be responsible for creative direction for Johnson & Johnson and other accounts, supervision of art and copy and overall stewardship of ideas from inception to production.

R/GA Chairman, CEO and Chief Creative Officer, Bob Greenberg, commented, "Mat is truly an extraordinary talent in our business, and we are very excited to have him join our team. He demonstrates exceptional skills in concepting big ideas and motivating team members to achieve greatness through media-agnostic strategies."

"R/GA provides a terrific opportunity for channel agnostic storytelling--for creating experiences where the consumer can really engage and participate with the brand," said Zucker. Continuing, "That's what I'm most passionate about, and the company's infectious optimism for the future of marketing really attracted me."

Zucker's 13 years of deep, integrated advertising experience includes general advertising, promotional marketing, direct response and interactive. As a creative leader across channels and disciplines, Zucker's expertise lies in his ability to communicate the brand story and making the customer the most important character to help shape it.

Most recently, Zucker was Senior Partner and Group Creative Director at OgilvyOne in New York. With over five years at the company, Zucker led all interactive and direct marketing creative for Cisco Systems and Enfamil and interactive-focused creative for Ameritrade and American Express. As an expert in connecting youths with brands on the Web, Zucker created the breakthrough online cartoon, "Summit High," for the U.S. anti-drug campaign of the Office of National Drug Control Policy (ONDCP) and led Tribe 25, Ogilvy's youth panel for identifying cultural trends for clients.

Prior to OgilvyOne, Zucker was Group Creative Director at interactive boutique Novo/Blue Marble, Co-Creative Director at Manhattan Marketing Ensemble and began his advertising career as a Copywriter at Foote, Cone & Belding. His client brand experience includes AT&T, Continental Airlines, Ernst & Young, General Motors, Nabisco, Nathan's Famous, nytimes.com and Procter & Gamble.

Zucker has won several industry awards, including the London International Advertising Awards, the NY Addy Awards and WPP's Atticus Award for Original Thinking in Internet Communications. He also has been a contributing author to industry publications on marketing to youths.

R/GA

R/GA (www.rga.com) is the New York-based interactive advertising agency that serves as the lead digital partner for Fortune 500 companies and world-class brands. R/GA focuses on creating optimized, user-centric experiences that sell products, engage customers and build brands across channels, from the Web to broadband/enhanced television and wireless devices.

Named Interactive Agency of the Year 2003 by Adweek, R/GA is a creative powerhouse with a strong expertise in innovative technology, including the software development of the 23-story Reuters sign in Times Square. Clients include Avaya, Bank of America, Bed Bath & Beyond, Circuit City, Lowe's, Purina, Reuters, Subaru, Target and Verizon.

Founded in 1977, R/GA is the world's most award-winning interactive agency and has received the top creative awards for film, broadcast and interactive. R/GA is part of The Interpublic Group (NYSE:IPG), one of the world's largest advertising and marketing services organizations.