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Creative Good Announces 2005 Copernican Award Finalists; Copernican Awards Honor Customer-Centric Organizations.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Creative Good, a New York-based customer experience consultancy, announced 12 leading companies and organizations as finalists for the 2005 Copernican Awards. The Copernican Awards are awarded annually (2005 is the inaugural year) to top companies and organizations that succeed by putting customers at the center of their "business universe." Forbes Magazine is the sponsor of the 2005 Copernican Awards.

The 2005 Copernican Award Finalists:
--- LARGE CATEGORY ($1B+ in annual revenue or budget) ---

* Amazon (AMZ)
* JetBlue (JBLU)
* Staples (SPLS)
* Westin Hotels (HOT)

--- MEDIUM CATEGORY ($100M+ in annual revenue or budget) ---

* ING Direct (ING)
* New York State DMV - License Express
* Netflix (NFLX)
* Uline

--- SMALL CATEGORY (Less than $100M in annual revenue or budget) ---

* Blacksocks
* Chambers Street Wines
* Flickr (recently sold to Yahoo!, YHOO)
* Sigalert.com


"Forbes is proud to support Creative Good and the Copernican Awards," said Kendall Crolius, VP of Marketing at Forbes. "As a company that also recognizes the importance of putting the customer first, Forbes applauds all of the companies honored."

Creative Good CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Phil Terry said, "Like the misguided mis·guid·ed  
adj.
Based or acting on error; misled: well-intentioned but misguided efforts; misguided do-gooders.



mis·guid
 early notion - debunked by Copernicus - that the universe revolves around the earth, many businesses today still think that they, not their customers, are at the center of the business universe. The Copernican Awards recognize companies that put customers first. Customer experience will be as important in the 21st century as advertising was in the 20th century."

Creative Good selected the 2005 Copernican Award finalists from nominations put forward by the executive members of the Customer Experience Councils: executive forums, run by Creative Good, of over 80 senior decision makers in marketing, product management, and customer experience across a range of industries.

The companies nominated nom·i·nate  
tr.v. nom·i·nat·ed, nom·i·nat·ing, nom·i·nates
1. To propose by name as a candidate, especially for election.

2. To designate or appoint to an office, responsibility, or honor.
 for a 2005 Copernican Award participated in an evaluation of their strategy, financial performance, organizational design and, most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent"
above all, most especially
, key customer metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM.  like satisfaction and retention. The results of that evaluation process determined the finalists.

One Copernican Award winner will be named in each of the three categories above, based on a vote of Customer Experience Council members. The 2005 Copernican Award winners will be announced at the Rainbow Room For the Los Angeles nightclub, see Rainbow Bar and Grill.
The Rainbow Room is a well-known upscale restaurant and nightclub on the sixty-fifth floor of the GE Building in Rockefeller Center, Midtown Manhattan, New York City.
 in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 on Wednesday, April 27, 2005.

About Creative Good

Founded in 1997 and based in New York City, Creative Good is the industry's first and oldest customer experience firm. Clients include leading retailers, media and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 firms from around the world. See more information at www.creativegood.com.

About the Customer Experience Councils

The Customer Experience Councils are private forums for senior executives who share best practices across non-competing firms. Facilitated by Creative Good, the Councils are made up of senior marketing, product development, design, and operations executives at Forbes 2000 companies around the world. Executives interested in joining the Councils should contact Creative Good: www.creativegood.com
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 14, 2005
Words:459
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