Creative Enterprises International, Inc. Announces Partnership With Safeway Stores to Sell Jana Skinny Water; Jana Skinny Water on Target to be in 15,000 Retail Outlets by First Quarter 2006.

NEW YORK -- Creative Enterprises International, Inc. (OTC: CEII) has completed a deal with Safeway Stores (NYSE: SWY) to sell Jana Skinny Water in all of the grocery chain's 1,500 stores, including Vons, Pavilions, Genuardi's, Carrs, Dominick's, Randall's, Tom Thumb and Pack 'n Save Foods. With the completion of this deal, Jana Skinny Water is on target to be available in 15,000 retail outlets by first quarter 2006, propelling Jana Skinny Water to critical mass.

"Jana Skinny Water is quickly becoming an essential instrument in the weight-loss and weight-maintenance regimen," said Domenico De Luca, VP of Sales at Creative Enterprises International. "Safeway has a longstanding history of offering the consumer the best and most innovative lifestyle products, and Jana Skinny Water undoubtedly meets those standards."

"We are proud to partner with Safeway, one of the largest food and drug retailers in North America," said Michael Salaman, President of Creative Enterprises International. "This partnership, along with other recent deals with GNC and 7-Eleven, is proving to be a successful strategy that is placing Jana Skinny Water in the hands of a mass market number of consumers seeking a natural and safe way to control weight-loss and weight-maintenance."

About Jana Skinny Water

Using the latest state-of-the-art bottling technology, Jana Water is sourced 2,500 feet below surface level, from an artesian well in the Croatian village of St. Jana, adjacent to the Adriatic Sea. The water is unexposed and completely untouched, providing its consumers with the purest artesian water. Super CitriMax, a patented all-natural formula is added to the water. For 3,000 years, Jana Water has been filtered through layers of rocks and minerals creating a unique mineral balance of calcium, magnesium and silica, resulting in Jana's fresh natural taste. For more information on Jana Skinny Water visit www.skinnywater.com.

About Creative Enterprises International

CEII is a national and international marketing and distribution company that identifies emerging trends in consumer markets. CEII is the exclusive North American importer of Jana European Artesian Water and the worldwide distributor of Skinny Water and other Skinny branded natural products. For more information about Creative Enterprises International, go to www.creativepi.com.

About Safeway Inc.

Safeway Inc. is a Fortune 50 company and one of the largest food and drug retailers in North America based on sales. The company operates 1,800 stores in the United States and Canada and had annual sales of $35.8 billion in 2004. The company's common stock is traded on the New York Stock Exchange under the symbol SWY.

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.