Creative Designs International Secures License for Chart-Topping Latin Group, RBD for Dress-Up and Role Play Toys.

Line Based on Billboard Latin Music Award Winner for "Premio Tu Mundo 2008" to Launch at Wal-Mart Stores Nationwide in the Fall

MALIBU, Calif. -- Creative Designs International[TM] (CDI[TM]), a division of JAKKS Pacific, Inc. (Nasdaq:JAKK) has signed a North American licensing agreement with Televisa Consumer Products, the licensing and direct-to-consumer division of Televisa, to develop, distribute and market a new line of dress-up and role play toys based on the award-winning Mexican pop-rock music group, RBD.

The RBD product line from CDI is expected to include pretend play musical instruments and dress-up outfits that emulate the performers of this popular Latin group. CDI is expected to debut the new RBD line at Wal-Mart stores nationwide this Fall.

RBD sprung from a popular prime-time soap opera on Televisa titled "Rebelde." The television series chronicled the lives of upper-crust teenagers at a fictitious elite boarding school. The band features the six cast members from the show: Dulce Maria, Anahi, Maite, Alfonso, Christopher and Christian. RBD's international fame and popularity continues to grow, and the band is currently performing in a worldwide concert tour.

"Music-related properties are very hot, and we're excited about how popular RBD is within the Latino community," said Geoffrey Greenberg, President, CDI. "We are thrilled to offer the young fans of RBD a chance to play as their favorite band member."

"CDI has proven expertise in the category of dress-up, role play and accessories for leading music-related properties," said Maca Rotter, General Director of Televisa Consumer Products. "Televisa Consumer Products is proud to partner with CDI to bring 'Rebeldemania' to the toy aisle."

About RBD

La Familia is RBD's sitcom made by Televisa about their fictional lives in the group. RBD and the producer, Pedro Damian, has stated that this sitcom is purely fictional and not based on the real lives of the members of RBD. The characters of the sitcom are not similar to those on the soap opera Rebelde, but are similar to the real members of RBD. RBD: La Familia debuted on March 14, 2007 on SKY television in Mexico. The opening song for the sitcom is "The Family", a song in English which is included on the Celestial: Fan Edition album. "Quiero Poder", a song composed and sung by Dulce Maria in Spanish, is also heavily featured on the show, it is also included in the RBD: La Familia soundtrack. On October 6, 2007 the debuted in the USA on the Univision network.

About Televisa Consumer Products

Televisa Consumer Products (TCP) combines the knowledge of Televisa, the largest media company in the Spanish speaking world, with an experienced team of licensing management experts to offer marketers unique and unmatched opportunities.

TCP's marketing team specializes in commercializing top quality licenses and brands, providing our clients with comprehensive, effective service through our excellent marketing program and fine-tuned teamwork.

A priority for TCP is to preserve the image and prestige of the properties it represents by carefully monitoring their design, quality and use. Its successful track record can be seen in higher income for licensing partners as well as greater popularity and stronger image of the licensed properties.

TCP is always looking for companies that handle quality products and have successful distribution channels to partner with and create unique and exclusive licensing and merchandising programs.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Creative Designs International(TM), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R), JAKKS Pets(TM) and Plug It In & Play TV Games(TM). JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. (C) JAKKS Pacific, Inc. All Right Reserved.