Creative Computers announces Digital Equipment Corp. reseller authorization.TORRANCE, Calif.--(BUSINESS WIRE)--Aug. 29, 1996--Creative Computers Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MALL) Thursday announced that the company has received authorization from Digital Equipment Corp. to sell DEC laptop and desktop computers through the direct response/mail order channel. The products will be marketed immediately through Creative's PC Mall catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and other advertising programs as well as inbound in·bound 1 adj. Bound inward; incoming: inbound commuter traffic. Adj. 1. inbound and outbound telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. and in the company's retail stores. This is the third major CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. product line Creative has added this month. Earlier this month, Creative announced authorization for the HP Vectra line and the Compaq consumer line for resale through the direct channel. Creative has full-line Compaq authorization for its retail stores. "Our ability to add three major CPU vendors to our already broad product selection demonstrates our commitment to increase the breadth and depth of our PC product line and should help us to reach our goal of expanding our Wintel-platform sales," explained Creative's president and chief executive officer Frank Khulusi. "We also believe these authorizations signify our vendors' confidence in our marketing abilities, and should help us increase our base of PC customers," Khulusi continued. Creative Computers is a direct marketer of personal computer hardware, software and peripheral products for users of Apple Macintosh Apple Macintosh - Macintosh and DOS/Windows personal computers. The company offers over 14,500 products to its customers through its distinctive, full-color MacMall, PC Mall and DataCom Mall catalogs, and other promotional materials. The company's staff of more than 250 knowledgeable telemarketing, customer service and technical support personnel work together to provide high-level customer service and gain customer loyalty. Customers may call MacMall telemarketing representatives at 800/222-2808 and PC Mall representatives at 800/555-MALL, or shop Creative on the Internet at http://www.macmall.com or http://www.pc-mall.com. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . The realization of any or all of these expectations is subject to a number of risks and uncertainties, and it is possible that the assumptions made by management may not materialize. In addition to the factors set forth above, other important factors that could cause actual results to differ materially include the competition from other catalog and retail store resellers and price pressures related thereto; uncertainties surrounding the supply of and demand for products manufactured by and compatible with Apple Computers and clones thereof; and reliance on Apple Computers and other vendors. This list of risk factors is not intended to be exhaustive. Reference should also be made to the risk factors set forth from time to time in the company's SEC reports, including but not limited to its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for 1995. -0- For more information on Creative Computers via facsimile at no cost, call 800/PRO-INFO and dial client code 066. CONTACT: Creative Computers Inc., Torrance Frank Khulusi, 310/787-4500 or The Financial Relations Board, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. 310/442-0599 Fiona Ross (general information) Tom Ekman (investor contact) |
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