Creative Computers announces Compaq Computer reseller authorization.TORRANCE, Calif.--(BUSINESS WIRE)--Aug. 21, 1996--Creative Computers Inc. (Nasdaq: MALL) Wednesday announced that the company has received authorization from Compaq Computer Corp. to sell Compaq's consumer line of notebook and desktop personal computers through the direct response/mail order channel. The products will be marketed immediately through Creative's PC Mall catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and other advertising programs as well as inbound in·bound 1 adj. Bound inward; incoming: inbound commuter traffic. Adj. 1. inbound and outbound out·bound adj. Outward bound; headed away: outbound trains. Adj. 1. outbound - that is going out or leaving; "the departing train"; "an outward journey"; "outward-bound ships" telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. corporate sales forces and in the company's retail stores. The addition of Compaq products is intended to further boost Creative's penetration into the Wintel/PC market. During the third quarter to date, Creative's Wintel/PC sales reached their highest point in the company's history. "We are very excited about the Compaq authorization. Being able to offer Compaq products in our catalogs should assist us in moving toward our goal of increasing our Wintel/PC base of business," explained Creative's President and Chief Executive Officer Frank Khulusi. "Our goal is to become a single source for all of our customers' personal computer product needs, both PC and Mac. We can now add products from Compaq, a well-accepted brand, to our already broad product offerings," Khulusi added. Creative's customers are able to place orders up until 11:00 p.m. EST P.M. also p.m. or p.m. abbr. post meridiem Usage Note: By definition, 12 a.m. and receive delivery by 10:30 a.m. the next day via Federal Express. The company's distribution center near the FedEx hub in Memphis, Tenn. offers same day custom configuration services. Creative Computers is a direct marketer of personal computer hardware, software and peripheral products for users of Apple Macintosh Apple Macintosh - Macintosh and DOS/Windows personal computers. The company offers more than 14,500 products to its customers through its distinctive, full-color MacMall, PC Mall and DataCom Mall catalogs, and other promotional materials. The company's staff of more than 250 knowledgeable telemarketing, customer service and technical support personnel work together to provide high-level customer service and gain customer loyalty. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . The realization of any or all of these expectations is subject to a number of risks and uncertainties, and it is possible that the assumptions made by management not materialize ma·te·ri·al·ize v. ma·te·ri·al·ized, ma·te·ri·al·iz·ing, ma·te·ri·al·iz·es v.tr. 1. To cause to become real or actual: By building the house, we materialized a dream. . In addition to the factors set forth above, other important factors that could cause actual results to differ materially include the competition from other catalog and retail store resellers and price pressures related thereto there·to adv. 1. To that, this, or it. 2. Archaic In addition to that; furthermore. thereto Adverb Formal 1. to that or it 2. ; uncertainties surrounding the supply of and demand for products manufactured by and compatible with Apple Computers and clones thereof; and reliance on Apple Computers and other vendors. This list of risk factors is not intended to be exhaustive. Reference should also be made to the risk factors set forth from time to time in the company's SEC reports, including but not limited to its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for 1995. Customers may call MacMall telemarketing representatives at 800/222-2808 and PC Mall representatives at 800/555-MALL, or shop Creative on the Internet at http://www.macmall.com or http://www.pc-mall.com. For more information on Creative Computers via facsimile at no cost, call 800/PRO-INFO and dial client code 066. CONTACT: Creative Computers Inc. Frank Khulusi, 310/787-4500 or Financial Relations Board General Information Fiona Ross, 310/442-0599 Investor Contact Tom Ekman, 310/442-0599 |
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