Creative Computers and Compaq Reach Agreement.TORRANCE, Calif.--(BUSINESS WIRE)--July 21, 1997--Creative Computers, Inc. ("Creative") (Nasdaq: MALL) today announced that it has reached an agreement with Compaq Computer Corporation's (NYSE NYSE See: New York Stock Exchange :CPQ CPQ Compaq CPQ Conseil du Patronat du Québec (Canada) CPQ Configure-Price-Quote CPQ Conseil de Presse du Québec (Québec Press Council, Canada) CPQ Companion Parrot Quarterly ) Commercial Division for Creative to source product directly from Compaq. Creative previously received authorization to sell products from Compaq's Commercial Division in late January of this year. Since that time, Creative has been sourcing Compaq commercial products through distribution. The new direct relationship is expected to decrease acquisition costs on Compaq commercial products as well as enhance Creative's relationship with Compaq. "We are very excited about this agreement because it indicates Compaq's ongoing support of the direct catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. channel targeting small- and medium-size businesses Creative's primary focus," stated Dan DeVries, Creative's Executive Vice President, Sales and Marketing. "In the short seven months since we received authorization to sell Compaq products, Compaq has developed into our highest selling PC vendor. We view this agreement as a major step in our strategy to continue rapid growth of the PC/Wintel side of our business, and as a means to further drive Compaq product sales." Creative Computers, Inc. is a leading direct marketer for users of personal computers. The Company offers over 20,000 products to its customers. The Company creates demand for its products through its distinctive, full-color MacMall, PC Mall and DataCom Mall catalogs, outbound out·bound adj. Outward bound; headed away: outbound trains. Adj. 1. outbound - that is going out or leaving; "the departing train"; "an outward journey"; "outward-bound ships" telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , Internet marketing See Internet advertising. and its website, four retail showrooms and other promotional materials. The Company's staff of over 300 knowledgeable telemarketing, customer service and technical support personnel work together to provide high-level customer service and gain customer loyalty. Customers may call PC Mall sales at 800/555-MALL, DataCom Mall sales at 800/898-DATA, and MacMall sales at 800/222-2808, or shop Creative on the Internet at http://www.pcmall.com , http://www.datacommall.com , or http://www.macmall.com . Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . The realization of any or all of these expectations is subject to a number of risks and uncertainties, and it is possible that the assumptions made by management may not materialize. In addition to the factors set forth above, other important factors that could cause actual results to differ materially from our expectations include competition from other catalog and retail store resellers and price pressures related thereto; uncertainties surrounding the supply of and demand for products manufactured by and compatible with Apple Computer and clones thereof; our reliance on Apple Computer, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Hewlett Packard, Compaq and other vendors; and risks due to shifts in market demand and/or price erosion of owned inventory. This list of risk factors is not intended to be exhaustive. Reference should also be made to the risk factors set forth from time to time in the Company's SEC reports, including but not limited to those set forth in the section entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Certain Factors Affecting Future Results" in its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for 1996. CONTACT: Creative Computers, Inc. Frank Khulusi, President/CEO Dan DeVries, Executive Vice President of Sales and Marketing 310/787-4500 or Sitrick And Company Tom Ekman or Jody Martin, 310/788-2850 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion