Creative Computers Promotes David R. Burcham to Executive Vice President, Operations and Sales.TORRANCE, Calif.--(BUSINESS WIRE)--March 25, 1997-- Promotion Supports Creative's Focus to Increase PC/Wintel Sales Creative Computers, Inc. ("Creative") (Nasdaq: MALL) today announced that David R. Burcham has been promoted to Executive Vice President, Operations and Sales to further assist with the Company's strategic focus to increase PC/Wintel sales. Mr. Burcham's responsibilities have been expanded to include overseeing all of Creative's sales efforts in addition to the Company's operations, a duty which he held in his former position as Senior Vice President, Operations and Sales. "Since David joined our Company a little over one year ago, he has used his expertise to further improve customer service and streamline operations," stated Frank Khulusi, Creative's President and Chief Executive Officer. "David played a major role in achieving the efficiencies and improving customer service resulting from the relocation RELOCATION, Scotch law, contracts. To let again to renew a lease, is called a relocation. 2. When a tenant holds over after the expiration of his lease, with the consent of his landlord, this will amount to a relocation. of our distribution center to Memphis -- a move which has enabled us to increase shipping hours while reducing shipping costs. David joins Dan DeVries, Creative's Executive Vice President of Marketing, in the role of Executive Vice President. Dan has been instrumental in expanding Creative's sales in the PC/Wintel market through improved catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. distribution and marketing, adding product lines from major vendors, and improved performance of our PC/Wintel customer list. David has been chartered with adding to this effort while at the same time improving productivity of our sales representatives." Creative entered the PC/Wintel direct mail market with its PC Mall catalog in May 1995. Of the Company's total 1996 sales of $445 million, over $100 million were PC/Wintel-related, of which $36.5 million were reported in the fourth quarter. This establishes Creative as one of the leading direct marketers in the PC/Wintel market. "With this promotion, David is David I, king of Scotland David I, 1084–1153, king of Scotland (1124–53), youngest son of Malcolm III and St. Margaret of Scotland. During the reign of his brother Alexander I, whom he succeeded, David was earl of Cumbria, ruling S of the Clyde now a major force in our overall strategy to focus on growing PC/Wintel product sales, while enhancing shareholder value," added Mr. Khulusi. "To continue to drive PC/Wintel sales going forward, we plan this year to increase our PC/Wintel catalog circulation by nearly 50 percent. This will bring the total number of catalogs we intend to ship, including Mac-related, to over 60 million. Simultaneously, we are very focused on continuing to expand our outbound out·bound adj. Outward bound; headed away: outbound trains. Adj. 1. outbound - that is going out or leaving; "the departing train"; "an outward journey"; "outward-bound ships" telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. efforts, a program which has been met with great success so far. We also plan to continue to add product lines to our broad product offerings. Our strategy additionally includes capitalizing on the current growth momentum in our Internet sales through programs such as our ESD (1) (Electronic Software Distribution) Distributing new software and upgrades via the network rather than individual installations on each machine. See ESL. services being introduced this April. ESD will allow Internet customers to immediately download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. dozens of software titles directly from the Internet. "We continue to be committed to our Apple Macintosh-related business," continued Mr. Khulusi. "We are pleased to report a current improvement in the availability of Apple equipment, including Powerbooks. Our Mac-related sales have also been supported by the Macintosh OS-compatible market, and we carry all major Mac clones See Macintosh clone. , including Motorola, Power Computing Not to be confused with the extant computer hardware company also called Power Computing. Power Computing was a short-lived manufacturer of Apple Macintosh-compatible computers. and UMAX." Creative Computers, Inc. is one of the leading direct marketers for users of personal computers. The Company offers over 14,500 products to its customers through its distinctive, full-color MacMall, PC Mall and DataCom Mall catalogs, and other promotional materials. The Company's staff of over 250 knowledgeable telemarketing, customer service and technical support personnel work together to provide high-level customer service and gain customer loyalty. Customers may call PC Mall sales at 800/555-MALL, DataCom Mall sales at 800/898-DATA, and MacMall sales at 800/222-2808, or shop Creative on the Internet at http://www.pc-mall.com, http://www.datacom.com, or http://www.macmall.com . -0- Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . The realization of any or all of these expectations is subject to a number of risks and uncertainties, and it is possible that the assumptions made by management may not materialize ma·te·ri·al·ize v. ma·te·ri·al·ized, ma·te·ri·al·iz·ing, ma·te·ri·al·iz·es v.tr. 1. To cause to become real or actual: By building the house, we materialized a dream. . In addition to the factors set forth above, other important factors that could cause actual results to differ materially include the competition from other catalog and retail store resellers and price pressures related thereto there·to adv. 1. To that, this, or it. 2. Archaic In addition to that; furthermore. thereto Adverb Formal 1. to that or it 2. ; uncertainties surrounding the supply of and demand for products manufactured by and compatible with Apple Computers and clones thereof; and reliance on Apple Computers and other vendors. This list of risk factors is not intended to be exhaustive. Reference should also be made to the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for 1995. CONTACT: Creative Computers, Inc. Frank Khulusi, President/CEO 310/222-5820 or Sitrick and Company Tom Ekman Jody Martin 310/788-2850 |
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