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Creative Computers Launches New Affiliate Marketing Network.


TORRANCE, Calif.--(BUSINESS WIRE)--Dec. 8, 1999--

Affiliates Earn Immediate Cash and Drive Traffic to Their Web Site

by Linking to the Innovative Direct Marketer

of Personal Computers and Related Products

Creative Computers, Inc. (Nasdaq:MALL) announced today the launch of its new PC Mall Affiliate Advantage Network program. In addition, the company has launched the MacMall Affiliate Advantage Network, in support of the Apple community.

PC Mall's Affiliate Advantage Network program offers qualified participants a unique opportunity to grow their business by providing their customers with access to one of the most extensive resources for computer products on the Web. By linking to PC Mall and MacMall, affiliates can earn significant incremental Additional or increased growth, bulk, quantity, number, or value; enlarged.

Incremental cost is additional or increased cost of an item or service apart from its actual cost.
 revenue from sales generated by their referral.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Scott W. Klein, President of Creative Computers: "It's free, quick, and easy. Affiliates of PC Mall and MacMall will gain instant recognition and build traffic by partnering with us. They'll benefit from this innovative revenue-sharing model by providing their customers with an opportunity to make online purchases from an unmatched selection of top brands, along with the low prices and outstanding service that has distinguished us as an industry leader. In the ever changing world of e-commerce, we are proud to once again be on the leading edge of a major new opportunity."

To simplify and streamline set-up, tracking and reporting procedures, PC Mall has joined strategic forces with Commission Junction Commission Junction is an online advertising company owned by ValueClick. They are specifically in the affiliate marketing industry.

Commission Junction is the largest affiliate network in north America, powering almost 50% of the top 500 web retailers affiliate marketing
 of Santa Barbara, California Santa Barbara is a city in California, United States. It is the county seat of Santa Barbara County, California. As of the 2000 census, the city had a total population of 92,325. , a leading online affiliate-marketing network for Internet businesses. Commission Junction provides the systems that ensure that PC Mall Affiliates are properly credited for their referrals. Participants can check Commission Junction's Web site at any time to measure their site's performance within the PC Mall program.

"We selected Commission Junction because they demonstrated a keen understanding of the fast-paced e-commerce market," said Damian Want, Director of E-commerce for PC Mall. "Of the major affiliate marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.  networks, only Commission Junction provides a Web-based solution for convenient real-time reporting and pays affiliates an aggregate monthly commission check. Commission Junction also offers the most comprehensive customer support for increasing Web site traffic and sales on affiliate sites."

PC Mall was recently rated number one in both Customer Confidence and Online Resources in the Internet Computer See Internet appliance and network computer.  Scorecard -- a detailed, independent study of online computer resellers conducted by Gomez Advisors. MacMall is the world's largest reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  of Apple Macintosh Apple Macintosh - Macintosh  computers and related products.

A growing Internet force, PC Mall generates demand for its products through its distinctive MacMall and PC Mall catalogs, outbound marketing, Internet marketing See Internet advertising. , Web sites, and other promotional materials. PC Mall's staff of more than 450 knowledgeable sales executives, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , customer service and technical support personnel work together to provide high-level customer service and gain customer loyalty.

For more information concerning the PC Mall (and MacMall) Affiliate Advantage Network, please visit www.pcmall.com (telephone: 800/863-3282) or www.macmall.com (telephone: 800/328-2790). Commission Junction can be reached on the Web at www.cj.com or by telephone at 800/761-1072.

Please note: Except for historical information, all of the statements, expectations and assumptions contained in the foregoing press release are forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, management's current view of future events and operations, and statements regarding the company's growth and market size, and the effect of the company's affiliate marketing network program on the company's business and on the business of program participants. Such statements are subject to a number of risks and uncertainties, and actual results could differ materially from those discussed in any forward-looking statement. Factors that could cause actual results to differ materially from such forward-looking statements include acceptance of the affiliate program by other online companies; competition from companies either currently in the market or entering the market; competition from other catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  and retail store resellers and price pressures related thereto; uncertainties surrounding the supply of and demand for products manufactured by and compatible with Apple Computer; the company's reliance on Apple Computer, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Hewlett-Packard, Compaq and other vendors; and risks due to shifts in market demand and/or price erosion of owned inventory. This list of risk factors is not intended to be exhaustive. Reference should also be made to the risk factors set forth from time to time in the company's SEC reports, including but not limited to those set forth in the section entitled "Certain Factors Affecting Future Results" in its Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 for 1998. (The company does not undertake to update or revise any of its forward- looking statements even if experience or future changes show that the indicated results or events will not be realized.)
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 8, 1999
Words:791
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