Creative Computers Completes Acquisition of ComputAbility.TORRANCE, Calif.--(BUSINESS WIRE)--Sept. 3, 1997--Creative Computers, Inc. (Nasdaq:MALL) Wednesday announced that it has completed the acquisition of the assets of Milwaukee, Wis.-based ComputAbility, Inc. for $8 million, $5.5 million in cash and the remainder in shares of Creative common stock. The acquisition of ComputAbility, a direct-market reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. of PC/Wintel peripheral and software products, is expected increase Creative's reach into the PC/Wintel market. Creative Computers, Inc. is a leading direct marketer for users of personal computers. The company offers more than 45,000 products to its customers. The company creates demand for its products through its distinctive, full-color MacMall, PC Mall and DataCom Mall catalogs, outbound telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , Internet marketing See Internet advertising. and its Web site, four retail showrooms and other promotional materials. The company's staff of more than 300 knowledgeable telemarketing, customer service and technical support personnel work together to provide high-level customer service and gain customer loyalty. Customers may call PC Mall sales at 800/555-MALL, DataCom Mall sales at 800/898-DATA and MacMall sales at 800/222-2808, or shop Creative on the Internet at http://www.pcmall.com, http://www.datacommall.com or http://www.macmall.com . -0- Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . The realization of any or all of these expectations is subject to a number of risks and uncertainties, and it is possible that the assumptions made by management may not materialize. There can be no assurance that the company will be able to receive expected benefits from the acquisition or that the company will not experience difficulties integrating the two companies. In addition to the factors set forth above, other important factors that could cause actual results to differ materially from the company's expectations include competition from other catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and retail store resellers and price pressures related thereto; the company's reliance on Apple Computer, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Hewlett-Packard, Compaq and other vendors; and risks due to shifts in market demand and/or price erosion of owned inventory. This list of risk factors is not intended to be exhaustive. Reference should also be made to the risk factors set forth from time to time in the company's SEC reports, including but not limited to those set forth in the section titled "Certain Factors Affecting Future Results" in its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for 1996. CONTACT: Creative Computers, Inc., Torrance Frank Khulusi/Richard M. Finkbeiner, 310/787-4500 or Seiler Martin Ekman, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control Tom Ekman/Jody Martin/Steven Seiler, 310/312-7880 |
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